Jon Peddie Research (JPR), the industry's research and consulting firm
for graphics and multimedia, announced its newest gaming market study,
The Console Hardware Market, and is
projecting that Android will drive video gaming on HDTVs for millions of
customers by 2017.
Ted Pollak, Senior Gaming Analyst at JRR notes that "Playstation 4, Xbox
One, and the Nintendo Wii-U should continue to be the dominant platforms
for dedicated and entrenched console gamers. However, Android console
offerings from Amazon, Google, Nvidia and others are projected to grow
at a much faster rate, and offer the casual to mid-core gamer an
affordable way to play from the couch. Android consoles can take the
shape of a set-top-box, micro-console, specialty tablet, or multipurpose
device like the Shield. The common thread being they are all designed
for TV gaming."
Much of this phenomenon can be traced to the incredible leaps in general
and graphics oriented processing power of the mobile chipset industry.
Companies like Qualcomm, Nvidia, Imagination Technology, and Samsung are
improving the capabilities of mobile chipsets by leaps and bounds. Jon
Peddie, President of JPR notes that "the mobile world is moving at
lightning speed as it adds features for movies, gaming, and light
content creation. 4K video is already a reality and it seems there are
no boundaries on the public's appetite for better graphics and video."
The console market in general has recently come under pressure from
tablets and PC gaming. However the monetization of the hardcore console
players will keep the business model for the top end going. Over time,
the broader base of console gamers will likely consider Android, cable
box, and other types of consoles such as the Sony Vita TV for more
casual to mid core pursuits. Apple is always a potential threat as well.
The market will expand further as China opens its doors to traditional
(but locally built) consoles, which will cannibalize more of the lower
end PC gaming sales. China has a potential console market of 50 - 100
million gamers who would prefer to play on TV versus the traditional
desktop setup. The middle class have increasingly more disposable income
and mobile devices, causing the role of the internet café to lessen.
GlobalGame Consoles (M Units)
The video game and simulation market has been estimated to be a $100
billion high risk, high stakes industry with a fast changing landscape.
It is critical for companies in the gaming market to understand the
emerging product segments in the console marketplace, how they relate to
each other, and how the market is changing.
The report contains the following content:
Pricing and Availability
The Console Hardware Market report by Jon Peddie Research, which covers
all platforms is available for $8,000 or bi-annual subscription for
About Jon Peddie Research
Dr. Jon Peddie has been active in the graphics and multimedia fields for
more than 30 years. Jon Peddie Research is a technically oriented
multimedia and graphics research and consulting firm. Based in Tiburon,
California, JPR provides consulting, research, and other specialized
services to technology companies in a variety of fields including
graphics development, multimedia for professional applications and
consumer electronics, high-end computing, interactive entertainment and
Internet-access product development.
View all JPR press releases http://www.jonpeddie.com/about/press/index.shtml.
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