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[July 20, 2014]
SATURDAY'S TV 26.07.14 ; CHOICE [Sunday Mercury (England)]
(Sunday Mercury (England) Via Acquire Media NewsEdge) Jacques Peretti The Men Who Made Us Spend BBC2, 9.10pm Jacques Peretti visits American behavioural researchers who use their skills to help companies advertise goods to children, as he explores the history behind marketing products to younger consumers. He talks to a Nickelodeon executive who brought American-style kids' TV to the UK and also meets a car designer who promoted his vehicle to the children in the back seat. Jacques reveals how these techniques have been applied to adults, and explores the rise of computer gaming for grown-ups.
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