Following launches this week in Poland
is now enabling consumers in these and 8 additional countries -
Australia, Canada, China, Italy, New Zealand, Poland, Singapore, South
Africa, the United Kingdom and the United States - to breeze through
checkout at their favorite merchants confidently and conveniently.
The vision for MasterPass is to provide consumers shortcuts to the
things that matter most to them. In doing so, MasterCard has also helped
more than 40,000 merchants - including NewEgg,
Rakuten/Buy.com and FTD - deliver a better shopping
experience. Retailers know merchandising, marketing and loyalty
efforts only pay off when shoppers convert to buyers. Building online
revenues means attracting the right consumers and reducing checkout
friction. MasterPass has proven that it provides the security, speed and
ease to help consumers complete their transactions.
Next month, MasterCard will enable in-app
payments. This will help retailers embed MasterPass even deeper into
their newest mobile shopping experiences via powerful
new APIs from MasterCard. Starbucks
Australia and Shaw
Theatres Singapore are great examples and among the first to power
their in-app purchasing capabilities with MasterPass.
This and other planned updates to MasterPass are built on a core
principle to enable wallet holders to create their digital payment
footprint with their trusted financial institution. MasterPass has
always enabled financial institutions to put their brands front and
center, supported by MasterPass as a far reaching acceptance mark.
Whether delivered as a turnkey, financial institution-branded solution
or as a customized solution powered by flexible APIs, MasterPass enables
issuers to deliver more value to their mobile banking consumer base.
"We're extremely excited about new capabilities and delivering on the
MasterPass vision of a fully integrated digital payments ecosystem that
enables convenient, simple, fast and secure payments anytime, anywhere,"
said Vib Prasad, Group Head, MasterPass at MasterCard.
For more information on in-app purchasing, please view this
MasterCard (NYSE:MA), www.mastercard.com, is
a technology company in the global payments industry. We operate the
world's fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in more
than 210 countries and territories. MasterCard's products and solutions
make everyday commerce activities - such as shopping, traveling, running
a business and managing finances - easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews, join
the discussion on the Cashless
Pioneers Blog and subscribe for
the latest news on the Engagement
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