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[July 16, 2014]
Jumpstart Reports: Automotive Advertisers Make the Most of World Cup
(Marketwire Via Acquire Media NewsEdge) SAN FRANCISCO, CA -- (Marketwired) -- 07/16/14 -- For the first time, Jumpstart looked at whether World Cup auto advertisers' efforts resulted in increases in consumer interest across its portfolio of sites (U.S. News Automotive, Car and Driver, J.D. Power Autos, NADAguides, and Autobytel). Jumpstart also looked at whether official sponsors (Hyundai and Kia) outperformed non-official advertisers (Volkswagen and Chevrolet). Jumpstart found that all four advertisers had increases in shopper traffic, and the official sponsors had slightly higher increases.
Here are the Results: 1. Kia aired television spots starring Brazilian supermodel, Adriana Lima, and enjoyed a 32% increase in shopper traffic during the games.
2. With several Sonata-focused ads, Hyundai saw a 31% lift in traffic.
3. VW leveraged ESPN commentators and former players, Michael Ballack (German) and Alexander "Alexi" Lalas (American) and experienced a 26% increase in Jumpstart traffic.
4.Chevrolet launched its seven-year sponsorship of the U.K.'s Manchester United soccer team as the team's jersey sponsor and saw a 17% increase in shopper interest.
Click here for the full report: Jagurl.com/worldcup2014 Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. Connect at Jumpstart Twitter and Facebook Jumpstart is: Car and Driver, LeftLane, NADAguides, CarGurus, EveryCarListed, Overstock Cars, U.S. News Automotive, J.D. Power Autos, CarSoup, and Autobytel Source: Jumpstart Automotive Group
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