Research and Markets (http://www.researchandmarkets.com/research/zzh2hb/databook_q1_2014)
has announced the addition of the "Databook
Q1 2014: Digital Advertising Spend in Italy" report to their
Online advertising spend in Italy stood at US$2.2 billion by end of
2013, accounting for 20.3% of total advertising.
During 2009-2013, online advertising in the country has increased at a
CAGR of 12.5%. This growth is expected to continue in 2014 with brands
expected to spend US$2.5 billion, representing an increase of 13.5% over
2013. Over the forecast period (2014-2018), Socintel360 expects online
advertising spend to grow at a CAGR of 12.6% to reach US$4.1 billion in
2018, accounting for 33.5% of the total advetising spend.
This report answers the following key questions:
This report provides detailed online advertising spend database,
covering in-depth trend analysis across segments and themes for a period
of 10 years (2009-2018).
This report provides break down by the following formats:
Industry Split - This report provides breakdown of online
advertising spend across 14 key industry verticals:
For more information visit http://www.researchandmarkets.com/research/zzh2hb/databook_q1_2014
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