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[July 11, 2014]
Acurian Names Paul Mitchel as Director of Direct Response Marketing for Europe, Middle East and Africa [Health & Beauty Close - Up]
(Health & Beauty Close - Up Via Acquire Media NewsEdge) Acurian said that Paul Mitchel has joined the company as director of direct response marketing for Europe, the Middle East and Africa.
In this role, Mitchel will continue to expand Acurian's capabilities to recruit participants for clinical trials outside North America, the Company noted in its release.
"Paul brings 20 years of extensive experience delivering effective direct response marketing strategies and tactics," said Roger Smith, Acurian's senior vice president of operations. "His background in database and relationship marketing enables Acurian to continue expanding upon our already established global support." Acurian said that Mitchel is based in Cambridge, United Kingdom, and is initially focusing on expanding the Company's performance- based marketing model throughout Europe. By hyper-localizing its outreach efforts within each country, Acurian expects to reach more patients who may benefit from clinical trials, and do so more cost- effectively.
Mitchel has won an IPA Effectiveness Award from the Institute of Practitioners in Advertising and an IDM Business Performance Award from the Institute of Direct and Digital Marketing.
Acurian, a subsidiary of PPD, is a provider of clinical trial patient enrollment and retention solutions for the life sciences industry.
PPD is a global contract research organization providing drug discovery, development, lifecycle management and laboratory services.
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