It's no secret: Carl's Jr.® and Hardee's® menus are well-known for
deliciously indulgent, big and juicy 100 percent Black Angus
Thickburgers®, Made from Scratch™ Biscuits and Hand-Scooped Ice Cream
Shakes™. Yum. It's also no secret (though not-so-well-known) that the
home of the Thickburger offers alternative, lighter fare menu selections
that enable guests to deliciously Low Carb It®, Veg It® or Trim It®. Who
knew? Well, now we all do.
This week, Carl's Jr. and Hardee's launched their "Other Side" websites
featuring their not-so-secret menu of lower carb, lower calorie or lower
fat options. The "Other Side" sites are literally the backwards version
of Carl's Jr. and Hardee's' current brand site URLs. Just flip the URLs
for Carl's Jr. (www.rjslrac.com)
and Hardee's (www.seedrah.com)
to learn more about the menu items on the "Other Side."
"Our 'Other Side' menus highlight a wider variety of Carl's Jr. and
Hardee's' premium quality, delicious food options," said Brad Haley,
chief marketing officer of CKE Restaurants Holdings, Inc., parent
company of Carl's Jr. and Hardee's. "Many fast food places have secret
menus that are typically reserved for indulgent versions of their
standard menu. Since Carl's Jr. and Hardee's already are known for
delicious indulgence, our not-so-secret 'Other Side' menu calls
attention to our menu items that not only fill you up and taste great,
but also provide alternatives to guests looking to trim calories, carbs
The "Other Side" menu at Carl's Jr. and Hardee's features a variety of
Charbroiled Turkey Burgers all under 500 calories; Charbroiled Chicken
options; lettuce-wrapped, 100 percent Black Angus beef burgers such as
the Low Carb Thickburger that features 38g of protein; and vegetarian
options, among others.
"All the menu items on the 'Other Side' have been around for a while,
such as our award-winning line of Charbroiled Turkey Burgers which were
an industry first," said Haley. "We're just presenting them in a new and
consolidated way to generate more awareness about our healthier
options The selections have always been available for view on our brand
menu sites under the 'Better for You' menu tab."
The clever reverse sites were created by Carl's Jr. and Hardee's
advertising agency 72andSunny.
Follow Carl's Jr. and Hardee's on Facebook (www.facebook.com/carlsjr
and Instagram (@CarlsJr
for the latest product news and promotional offers. Download the Super
Star Rewards app from the iTunes
Store and Google
Play and check in to redeem Carl's Jr. and Hardee's products on the
spot, save points for a high-value reward, check out the full menu and
use the store locator to find any Carl's Jr. or Hardee's in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. ("CKE") is a privately held company
headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns
and licenses Carl's Jr.® and Hardee's® quick-service
restaurants. CKE operates Carl's Jr. and Hardee's as one brand under two
names acknowledging the regional heritage of both banners. CKE has a
total of 3,498 franchised or company-operated restaurants in 42 states
and 31 foreign countries and U.S. territories. Known for its
one-of-a-kind premium menu items such as 100 percent Black Angus
Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded
Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning
marketing approach, the Carl's Jr./Hardee's brand continues to deliver
substantial and consistent growth in the U.S. and overseas. The Carl's
Jr./Hardee's system is now 75 percent franchised, with international
restaurants representing 17 percent of the system. For more information
about CKE, please visit www.ckr.com or
its brand sites at www.carlsjr.com and www.hardees.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140710006152/en/
[ Back To NFVZone's Homepage ]