Earlier this year, several car OEMs announced that they would be
releasing new cars installed with CarPlay capabilities, including Ford,
BMW, Audi, Mercedes, Jaguar/Land Rover, Toyota, Nissan, and Volvo, with
many others sure to follow. In fact, quite a storm is brewing in the car
industry. With Apple on the scene, ABI Research asks what are the wider
implications for the automotive industry and for drivers in the future?
With so many supporting CarPlay, ABI Research forecasts that in 2019
over 24 million new cars will be fitted with CarPlay. As well as
CarPlay, ABI Research believes that the uptake of MirrorLink will also
be fairly significant but predicts that more cars will be fitted with
CarPlay. In addition to CarPlay, earlier this year Google also announced
it would start an Open Automotive Alliance (OAA) and its standard will
be known as "Android Auto".
Without an open ecosystem, car makers could be forced to collaborate
with more than one partner. This trend is concerning as car
manufacturers will worry about incompatibility and whether supporting
the wrong platform will lead to lost sales. For consumers potentially it
could mean asking the dealer "will my smartphone be compatible with my
MirrorLink, OAA, and GENIVI have all positioned themselves as "open
sourced" and they could be considered competitors, which goes against
being open. Despite the fact that Android Auto has only just been
launched, it claims that it already has the backing of 40 car makers and
as early as next year we should expect announcements. With this in mind,
by 2019, uptake of the Android Auto standard could be more aggressive
than CarPlay. Filomena Berardi, senior analyst summed up her thoughts;
"Many believe Apple is creating further fragmentations and a ripple
effect in the industry by not being open. However, love it or hate it,
with Apple on the scene it certainly draws greater attention to in-car
apps and now with the Android Auto standard on the scene both will
certainly drive adoption of in-car apps."
These findings are part of ABI Research's Automotive
Infotainment Market Research (https://www.abiresearch.com/market-research/service/automotive-infotainment/).
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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