Refinery29, the media and technology company focused on millennial
women, announced today that seasoned media executive Lauren Zalaznick
has joined the company as a strategic advisor. Zalaznick will work
closely with the Refinery29 executive team, including the company's
founders, Philippe von Borries and Justin Stefano, to further solidify
Refinery29's grasp of the millennial audience and expand the media
company into a nationally recognized style and entertainment brand.
"We raised our Series C round with the purpose of expanding our
entertainment and digital teams. Having Lauren's expertise to help shape
our strategy and advise our team in these new categories is invaluable
to us," said Justin Stefano, co-founder & co-CEO, Refinery29.
"Lauren's extensive experience in building media and entertainment
companies across multiple platforms will be instrumental in growing
Refinery29 into a globally-recognized brand for an entire generation,"
added Philippe von Borries, co-founder & co-CEO, Refinery29. "Her
creative and intellectual approach to scaling and operating successful
media companies as well as developing best-in-class programming
strategies is incredibly impressive to our team."
As an advisor, Lauren will wrk with the Refinery29 executive team on
overall strategic growth objectives, including monetization, programming
strategy, business partnerships, and organizational planning, with the
goal of deploying new strategies across their growing entertainment
vertical to fuel growth.
"Refinery29 has accomplished something that is no easy feat:
successfully creating a fashion and style-focused media brand for the
digital generation, whose content is at once accessible, aspirational,
and fun," says Zalaznick. "Their keen understanding of how to deeply
engage millennial women through content and storytelling, on a beautiful
and tech-forward platform, is notable in today's media landscape. I look
forward to working with their team on their next phase of growth into
original fashion and entertainment content, and beyond."
From her start as an independent feature film producer to her most
recent role as executive vice president at NBCUniversal, Zalaznick's
business interests have increasingly focused on the intersection of
content, technology, and data as a means for substantial growth. At
NBCUniversal, Lauren oversaw cable networks including Bravo, Oxygen and
Style, and digital networks Fandango and Daily Candy, building
destination programming for upscale consumers and women. She sits on the
board of Shazam, NATPE, and the Sundance Institute Director's Advisory
Council. She is an angel investor and senior advisor to several
successful entrepreneurs and venture capitalists, both in the Valley and
For more information and to browse content, visit www.Refinery29.com.
Refinery29 is the largest independent style website in the United States
and the fastest growing media company on the 2013 Inc. 500 list. Through
its 24/7 original editorial content, global and local newsletters, and
engaged social community, Refinery29 inspires millennial women to live a
more mindful, artful and enlightened life. Refinery29 is based in New
York, NY and has raised $30.4 million in funding from Stripes Group,
FLOODGATE, First Round, Hearst Corporate, Lerer Ventures, Eastern
Capital, and more.
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