Millicom International Cellular (NASDAQ:MICC) (STO:MIC)
Millicom (Stockholmsbörsen: MIC), the international telecommunications
and media company, announced today the launch of its EduMe English
service, a low-cost mobile English language learning course that is
available exclusively to Tigo's customers in Rwanda by subscription or
EduMe English is a new and unique way to learn English on any mobile
phone, offering the student the opportunity to decide when and where to
learn. EduMe English is the first product to be launched by EduMe,
Millicom's global educational service using mobile and internet
technology to provide access to high quality education in Africa and
Following the launch of EduMe English in Rwanda, EduMe English is due to
launch in El Salvador and Tanzania in the coming months.
Additionally, EduMe Tutor, a phone- and Skype-based English language
tutoring service, has been launched in beta mode in El Salvador with a
live service following shortly.
EduMe will also launch an entrepreneurship course under its EduMe
Business School brand to Tigo subscribers in Tanzania during the third
quarter of 2014. The course is developed in co-operation with GSMA, the
worldwide mobile industry body and will mark the introduction of the
first purely mobile vocational busines school in Africa.
EduMe English is developed by international experts in language learning
and follows the Common European Framework of Reference for Languages
(CEFR), the globally-accepted framework for language learning.
EduMe English combines listening, reading and speaking training through
text lessons, quizzes and audio sessions where students select courses
that gradually increase in difficulty. These combine high quality
content recorded by native English speakers with instructions in
Kinyarwanda, the local language spoken by many Rwandans.
As the official language of Rwanda since 2009 and extensively used in
business and education, there is considerable demand for accessible
A launch event has already taken place in Rwanda's capital, Kigali, this
week attended by the country's Education Minister, Honourable Mathias
Harebamungu, and Youth ICT Minister Honourable Jean Philbert Nsengimana.
Hans-Holger Albrecht, Millicom CEO and President commented "We are very
excited to offer millions of people in Africa and Latin America the
chance to educate themselves with the help of mobile- and internet
technology. We are starting by offering English language training as
this is a language that gives people more opportunities and connects
people across the world. EduMe English is a groundbreaking new product
where people can learn English anytime anywhere. Millicom is all about
promoting a digital lifestyle and transforming lives: education is
integral to this."
Millicom is a leading international telecommunications and media company
dedicated to emerging markets in Latin America and Africa. Millicom sets
the pace when it comes to providing digital lifestyle services to the
world's emerging markets, giving access to the world, primarily through
mobile devices. Operating in fifteen countries, Millicom offers
innovative and customer-centric products. Millicom employs more than
10,000 people and provides mobile, cable, broadband, TV content, online
and financial services to over 50 million customers. Founded in 1990,
Millicom is headquartered in Luxembourg and listed on NASDAQ OMX
Stockholm under the symbol MIC. In 2013 Millicom generated revenue of
$5.16 billion and EBITDA of $1.9 billion.
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