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[July 09, 2014]
MySelfie Live Debuts at 2014 Essence Festival [Travel & Leisure Close - Up]
(Travel & Leisure Close - Up Via Acquire Media NewsEdge) MySelfie Live has launched its event-based selfie application software at the 2014 Essence Festival Presented by Coca-Cola, in New Orleans.
According to a release from the company, MySelfie Live brings audience-submitted selfies to the big screen in real time on Jumbotrons, exterior multi-story walls, and LED screens, allowing audiences to create crowd-sourced photo collaborations at national and local entertainment events.
"For the first time, with MySelfie Live, event organizers are able to bring the excitement of social media together with the spontaneity of guerrilla marketing and the dynamic visibility of out- of-home media," said Glenda McKinley English, CEO of MySelfie Live. "We are proud to launch at one of the largest festivals in the country and to be a part of the empowerment, community and entertainment of the 20th anniversary of the Essence Festival." MySelfie Live is a proprietary event-based software application that will allow submitters to upload approved selfies in public areas. The selfies are displayed using designated Twitter hashtags and can be tweeted with sponsor-supported messages for maximum viral impressions.
"MySelfie Live is such a fantastic idea -- very innovative and loud," said Joy Collins Profet, General Manager, Essence Communications. "We are excited about its launch at Essence Festival. It is such a bold way for the City of New Orleans to honor our 20th Anniversary." MySelfie Live creates a deployable viral marketing platform.
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