a next-gen advertising technology platform, has announced the
appointment of Mitchell Eisenberg as General Counsel and SVP of
Corporate Development. Eisenberg will report to CEO Sloan Gaon and
advise on the company's overarching legal and corporate strategy
leveraging his global perspective and previous experience in mergers,
acquisitions and IPOs. He will help to grow the business internationally
and develop PulsePoint's long-term global growth strategy.
Eisenberg joined PulsePoint from Mediabistro (Nasdaq: MBIS) where he
held the position of EVP Development, General Counsel & Secretary,
overseeing the company's legal affairs and negotiating deals to grow the
company internationally. While at Mediabistro, Eisenberg worked
alongside early Internet pioneer Alan Meckler and together led and built
three public companies: Internet.com (Nasdaq: INTM), Jupitermedia
(Nasdaq: JRPM) and Mediabistro. Among his notabe accomplishments,
Eisenberg led the launch of the international tradeshow and magazine, Internet
World, and negotiated the sale of the company to Penton Media; and
the creation and sale of Jupiterimages to Getty Images. He was also VP
of International Business and the first in-house attorney for
Internet.com which included three venture funds for Internet and online
"Mitchell's legal background coupled with his extensive experience in
digital media will be pivotal to continue to take our company forward,"
said Sloan Gaon, CEO of PulsePoint. "His IPO, financing and substantial
M&A experience will be invaluable as we evaluate future strategic
opportunities for PulsePoint,"
Throughout his career, Eisenberg managed the IPO and equity process and
corporate development stages for nearly 100 companies and deals.
"Ad tech is powering digital advancement and represents the next wave of
advertising. PulsePoint is a dynamic company in an exciting field with
enormous growth potential. I am excited to build upon their existing
growth as we look at strategic acquisitions, partnerships and
opportunities that will power innovation," said Eisenberg.
Eisenberg will maintain his position as a Senior Business Advisor for
ViaEuropa/ViaFrance, an online content management and event listing
company. He'll also remain an Advisory Board Member for ImageRights
International, Inc, an online provider of services to manage
infringement rights and claims on behalf of commercial photographers,
photo agencies and publishers.
PulsePoint™ is a next-gen advertising technology platform that fuses
the science of programmatic targeting, distribution and optimization
with the art of content marketing. Our platform is powered by terabytes
of impression-level data, allowing brands to efficiently engage the
right audiences at scale while helping publishers increase yield through
Investors in the company include Draper Fisher Jurvetson (DFJ),
Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital,
Updata Partners and VantagePoint Capital Partners. The company is
headquartered in New York City with offices in San Francisco and London.
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