Today Ultimate Ears announced that its popular UE
BOOM wireless speaker has won a prestigious 2014 Gold Industrial
Design Excellence Award (IDEA) in the entertainment category from the
Industrial Designers Society of America (ISDA). This is the first IDEA
win for the Ultimate Ears brand and fourth design win for UE BOOM since
its introduction in May 2013.
UE BOOM (Photo: Business Wire)
"Our goal was to build a speaker that would change standard
one-directional sound, so we created a 360-degree experience for people
to listen - and share - their music with friends all around them, just
how music was meant to be enjoyed," said Rory Dooley, general manager of
Ultimate Ears. "The design of UE BOOM keeps the social aspect of music
at the forefront, while allowing people to pick it up and go anywhere
without worrying about damaging it. This speaker can take almost
anything. We are honored to have received this prestigious design award
for UE BOOM."
UE BOOM is a mobile wireless speaker packed with specific features that
seta new standard for listening to music in any environment.
Specifically, its versatile go-anywhere shape fits in any backpack or
water bottle holder, and it is wrapped in a specially developed acoustic
skin that is both water- and stain-resistant. The customizable acoustic
skin presents another layer of design, as it acts as a blank canvas that
is easily updated to create limited
edition UE BOOMs. Additionally, thanks to the speaker's cylindrical
shape, it blasts bold 360-degree sound.
"We designed UE BOOM to be a speaker to truly fit your life - anywhere
you go," said Branko Lukic, founder of NONOBJECT, design firm behind UE
BOOM. "Every detail of the design supports this."
IDEA by ISDA celebrates excellence in product design in terms of
sustainability, interaction design, packaging, strategy, research and
concepts. In 2014, only 27 out of 2,000 entries received the Gold IDEA.
"[UE BOOM] feels like industrial design 2.0," said Mike Simonian, an
IDEA 2014 juror and co-founder, Mike & Maaike. "[It's] a progressive and
fresh approach to form, detailing and color."
About Ultimate Ears
Ultimate Ears, a brand of Logitech, revolutionized the way artists
perform music on stage with the creation of its custom fit professional
earphones in 1995. Today, more touring artists use Ultimate Ears than
any other brand, and UE makes critically acclaimed earphones and
speakers that are redefining the way people experience the music they
love. Ultimate Ears is the leading supplier of custom fitted earphones
for professional musicians and an emerging provider of premium speakers
and earphones for the consumer market. For more information, please
Logitech, the Logitech logo, and other Logitech marks are registered in
Switzerland and other countries. All other trademarks are the property
of their respective owners. For more information about Logitech and its
products, visit the company's website at www.logitech.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140707005288/en/
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