The mobile payments company Fortumo and mobile operator Telenor Pakistan
are today launching direct carrier billing in Pakistan. More than 35
million subscribers of Telenor Pakistan are now able to make easy online
payments by charging purchases to their phone bill. Fortumo will also
start powering in-app purchasing for Telenor
"Right now merchants are missing out on a great deal of revenue from
emerging markets because very few users have credit cards which are
needed to make payments in Google Play. Meanwhile, carrier billing can
be used by anyone with a mobile phone. Together with Telenor, which is
one of the most innovative mobile operators in the region, we are
providing end-users with a means to pay for high-quality content while
adding previously unavailable revenue to developers," said Gerri Kodres,
SVP of Business Development & Carrier Relations at Fortumo.
"An enormous part of Telenor Pakistan's subscriber base comprises of a
young population which represents a strong potential to reach apps,
games and web services developers' user base. Through the partnership
with Fortumo, developers can start accepting purchases from these users
through direct carrier billing - the most widely available payment
method in emerging markets," said Muhammd Farooq Shaikh, Director
Digital Services, Telenor Pakistan. "The facility will play a big role
in promoting online commerce through convenience and accessibility," he
Less than 1.5 million people in Pakistan own credit cards while there
over 130 million mobile phone users in the country. Therefore, mobile
operator billing increases merchants' payment covrage in the country
almost 90 times. Smartphone ownership in Pakistan is estimated to grow
by 50% this year and is currently around 15%. Smartphone adoption will
further be accelerated with the launch of 3G services by Telenor
Pakistan and other operators in the country.
Telenor has also implemented Fortumo in-app purchasing in its Telenor
App Store which features games from top developers like Gameloft,
GLU Mobile and Creative Mobile. Developers who want to earn additional
revenue from Telenor App Store can sign up at http://fortumo.com/telenorpakistan.
In addition to Telenor App Store, Fortumo's Android SDK can be used in
dozens of other Android marketplaces with just one integration.
As announced in May 2013, Fortumo has signed global framework agreement
with Telenor Group, covering 12 countries in Europe & Asia.
Direct carrier billing lets users make payments over a data connection
by confirming payments with one click on their phone. Since the mobile
operator has all the information necessary to process the payment, this
removes the need to send any text messages during the payment process.
In markets where Fortumo provides direct carrier billing, payment
conversion for first-time payments is close to 40% and higher for repeat
Fortumo offers self-service setup with no monthly fees or minimum volume
commitments, allowing any developer regardless of size and location to
sign up for an account and get started with mobile payments at http://fortumo.com.
Fortumo allows any merchant to set up payment processing for web and
mobile services, games or apps. Users with a mobile phone are then able
to make one-click payments using Fortumo without the need for a credit
card - payments are charged to their mobile operator bill instead.
Fortumo payments are cross-platform and work in PC applications, web
services and HTML5, Android, Windows Phone and Windows 8 apps. Fortumo
supports payments in 81 countries through 300 mobile operators,
including a number of exclusive direct carrier billing partnerships.
Founded in 2007, Fortumo has offices in Estonia, San Francisco, Beijing
and Delhi and is backed by Intel Capital and Greycroft Partners.
About Telenor Pakistan
Telenor Pakistan is a provider of high quality telecommunication
services in Pakistan since 2005. It has 35 million subscribers, over
2800 employees and a nationwide network covering more than 8,000 cities.
It holds a majority share in Tameer Micro Finance Bank Limited. Telenor
Pakistan is 100% owned by Telenor ASA and adds on to operations in Asia.
For more information www.telenor.com.pk
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