the mobile attribution analytics and optimization company, today
announced a partnership with Twitter that extends Twitter's social
platform to Kochava's growing customer list of large global brands,
agencies, and games to promote their titles as part of the newly
launched Twitter Mobile App Promotion (MAP) program. The integration of
Twitter ads into the Kochava platform means Kochava customers can now
track, measure, and optimize their campaigns that include Twitter ads
from initial impression to lifetime value.
During the mobile app promotion beta several Kochava customers tested
Twitter's new ads for their reach and effectiveness. Kochava worked
closely with these customers to integrate Twitter ads into their overall
campaigns and to measure their value. ebookers, part of Orbitz
Worldwide, was one of the companies selected by Twitter to be part of
the mobile app promotion beta.
"As a leader in the mobile travel industry in Europe, ebookers worked
closely with Kochava to track post install events, a key to measuring
the lifetime value of app installs," said Sebastian Gaag, Head of
Mobile, ebookers. "Kochava was an important partner in enabling ebookers
to gain deep insights into the Twitter mobile ad performance. Kochava
allowed us to further optimize our campaigns making the beta test a
"With the launch of Twitter Mobile App Promotion, an entirely new and
extremely valuable channel has opened up to advertisers and the need to
track and measure the effectiveness of this new channel is critical to
its success," said Kochava CEO, Charles Manning. "Kochava offers
customers the best tools combined with the fastest measurement response
times and enterprise-grade availability which has led to a dramatic
increase in the spend and scale of our customer's campaigns with us.
Opening up Twitter and offering the same best in class actionable mobile
data means advertisers can optimize the return on their Twitter
advertising investment from initial impression to lifetime value."
With the addition of Twitter MAP support, the Kochava platform
integrates with over 550 mobile ad networks, publishers and exchnges.
Kochava provides advertisers a single view into the performance metrics
of all their media buys, and removes the integration challenges through
the single, universal Kochava buy-side SDK. The Kochava platform not
only tracks attributions, it also tracks the lifetime value of the end
Kochava's analytics can drill down into campaigns and provide insight
and visualization into users, sessions, countries, device versions,
platform versions, app versions and other important metrics. In cases
where no device identifiers are provided by a publisher or network, the
Kochava platform automatically engages its fingerprinting algorithms to
accurately attribute those end users without the device ID.
With clear and easy to visualize attribution data from Kochava, double
billing is eliminated, no-hassle integration is made possible across
every media partner an advertiser choses to work with, and advertisers
can easily determine the real value of end users and where they are
Kochava provides high-touch, personalized customer service to each of
its customers and is trusted by hundreds of brands for their mobile
attribution needs. With dedicated account managers who are always
available and understand the context of customer requests, Kochava has
become known in the industry for its white glove approach to meetings
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Kochava offers a unique, holistic approach to mobile attribution
analytics and optimization. Via its platform, Kochava gives mobile
advertisers the ability to understand their user acquisition activities
in context through real-time visualization of campaign data. The Kochava
platform provides precise analytics that span from initial launch
through conversion, optimization and lifetime value (LTV) reporting.
Kochava also provides post-install event postback support. Kochava is
integrated with more than 550 publishers and is trusted by hundreds of
brands including the biggest names in mobile gaming, news and media, and
consumer goods. For more information visit www.kochava.com.
Download high resolution images of the Kochava analytics dashboard:
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