Inc. (NASDAQ: FISV), a leading global provider of financial services
technology solutions, announced today it has partnered with Micronotes
to provide its clients with Micronotes® Cross-Sell™, a
technology-enabled service leveraging data analytics and interview
technology to personalize banking and deepen customer relationships.
Deployed online or via the mobile channel, the Micronotes process is an
alternative to online advertising with fast automated interviews that
engage customers in a brief question and answer session designed to
personalize cross-sell offers. Initial targeting is accomplished using
data analytics, retargeting is based on individual interview responses.
When customers log on, they are identified and served a qualified
interview. After three questions, or about 10 seconds, customers are
made an offer that contemplates all previous interview responses. If a
customer chooses an offer, the order is either fulfilled online or the
lead and interview notes are automatically transferred to the front line
for direct follow-up. Micronotes generates 10 times the number of
qualified leads compared to typical online advertising methods and
drives engagement, cross sales and retention.
"Consumers are migrating to online and mobile en masse and financial
institutions are making significant investments in these channels and
expecting a return on those investments," said Ken Patrick, senior vice
president, Revenue Enhancement Solutions, Fiserv. "Our missio at Fiserv
is to help our clients improve their performance by better serving their
customers. We accomplish that mission by identifying targeted campaign
opportunities to match new and existing products to underserved
segments. By combining our consulting process, the world class online,
mobile, and cross and multi-channel marketing technology of Fiserv, and
Micronotes, we are able to deliver the solutions that financial
institution customers want and need."
Complementing the comprehensive suite of digital cross-sell technologies
from Fiserv, Micronotes brings fast, automated interviews to online and
mobile banking to fill the gap between digital advertising and live
chat. In addition, Micronotes Cross-Sell helps financial institutions
improve customer relationships and enhance management decision making
with detailed campaign reports on customer activity and leads generated
by segment. Lead information can also be imported into CRM systems,
including EnAct™ from Fiserv, to distribute leads to bankers,
manage follow-up activities and provide closed-loop visibility from lead
to sale. Micronotes also complements Aperio™ and Next Multi-Channel
Marketing from Fiserv, by offering an interview marketing component to
the customer engagement capabilities of these solutions.
Micronotes is a digital marketing SaaS company that serves financial
institutions with tools to deepen relationships with existing customers
through effective cross-selling. Micronotes' targeted interview
technology combines big data analytics with the closing power of
in-branch sales interviews to turn the online channels into actionable
cross-sell lead generators.
This year, Fiserv, Inc. (NASDAQ: FISV) celebrates 30 years of leadership
in financial services technology. As one of FORTUNE® magazine's
World's Most Admired Companies, Fiserv is helping clients worldwide
achieve best-in-class results by driving innovation in payments,
processing services, risk and compliance, customer and channel
management, and business insights and optimization. For more
information, visit www.fiserv.com.
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