ChinaJoy, one of the world's top game exhibitions and an annual festival
for the game industry and game fans, held a press conference in Shanghai
on June 19, where Howell International Trade Fair Ltd., the organizer,
revealed the preparation of ChinaJoy and the simultaneous events.
Bigger Than Ever
According to the organizer, this year's ChinaJoy will be professional,
international, authorative and entertaining in many ways. It will
attract over 500 companies from over 30 countries and regions, including
Netease, Shanda, Kingsoft, Youzu, Tencent, Perfect World, Giant
Interactive, Yinhan and Suzhou Snail Games. More than 700 game products
will be exhibited in an area about 100,000m2. The number of
visitors is expected to exceed 250,000.
Mobile game platform providers, distributors and content providers will
play a leading role at ChinaJoy BTC 2014, with 360, CocoaChina, CMGE,
iDreamSky, UC, Kunlun Games, China Unicom, China Mobile, China Telecom,
Baidu and Alibaba together taking a 700m2 exhibitio booth
which is no smaller than traditional game companies.
In terms of overseas exhibitors, apart from familiar faces such as EA,
Blizzard Entertainment, Ubisoft, Intel, nVIDIA, Crytek, Alienware and
Logitech, the newly established China (Shanghai) Pilot Free Trade Zone
will bring newcomers. Microsoft and Sony will present their console
products Xbox One and PS4 respectively at ACH. Their booths will cover
nearly 1,000m2 each, approximately equal to that at E3.
Meanwhile, ACH will also see domestic console and video game producers
including The9 and TCL demonstrate their latest products.
Besides, Mobile Game Entrepreneur Association (MGEA) will present the 2nd
WMGC simultaneously with ChinaJoy 2014. This year's WMGC will be
prolonged to two days, with three summits to gather 600 attendees and
nearly 200 speakers, covering topics such as mobile game marketing,
financing and overseas expansion and cooperation. It will also present a
dozen of third-party mobile game developers' day and new product
launches. The total number of professional visitors is expected to
exceed 10,000 person-times.
MGEA will start to recruit members at ChinaJoy 2014, and plans to take
the Chinese mobile game entrepreneurs to the Silicon Valley and the
Brazil Game Show for business exchange later this year.
Updates on ChinaJoy 2014
Apart from its characteristic BTC Area, ChinaJoy's BTB showcase has
grown into the world's largest professional game business matching
platform. This year it will gather a number of overseas delegations from
Korea, Poland and Scotland. The number of exhibitors will reach
approximately 400, and the business exhibition area will measure 26,000m2,
half of which will be dedicated to mobile game companies.
The simultaneous CDEC, CGBC and CGDC will see an unprecedented line-up
of speakers, with a total number of nearly 500 and numerous domestic and
international game giants, and 70% of the topics will focus on mobile
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