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[June 27, 2014]
MAGGI PLANS OAT NOODLES TO WIN BACK MARKET SHARE
(Indian Business Insight Via Acquire Media NewsEdge) Noodles brand `Maggi' of Nestle may soon have oats noodles in its menu. The company is making efforts to win back market share it lost to newer entrants and healthy alternatives like oats and snacks like potato fries. Nestle is looking to position the new Maggi variant as a morning option, a category dominated by oats, cornflakes and muesli on the western breakfast menu. It hopes to do well, riding on the growing popularity of oats.
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