Revenue Solutions, the leading provider of pricing and revenue
management software, services and consulting, today announced its newest
revenue management capability: IDeaS Reputation Pricing module, an
innovative solution that provides hotels with fully automated pricing
recommendations that capitalize on the relationship between online
reputation and pricing to generate revenue uplift.
Developed in partnership with Brand
Karma and Review
Pro, IDeaS Reputation Pricing module integrates data from IDeaS
Revenue Management System (RMS) and creates a powerful, graphical
visualization of market position for rate and reputation based on online
ratings and reviews. The module adds another layer of information to a
hotel's pricing capabilities, allowing companies to take a more
comprehensive look at their competitive positioning, and make tactical
"We have a commitment to our customers and the marketplace to create
innovative solutions to drive better revenue," said Sanjay Nagalia,
chief operating officer of IDeaS. "Social platforms and peer-to-peer
recommendations are not going away, and customer behavior online
continues to have an impact on a hotel's reputation, and ultimately its
pricing. We're eager to serve our customer base with this innovative
IDeaS Reputation Pricing module capitalizes on the inherent relationship
between online reputation and pricing, aligning and optimizing a hotel's
Best Available Rates (BAR), accounting not only for a consume's
sensitivity to price, but also the correlations between price and
reputation for the entire market. By enhancing a hotel's pricing
capability with reputation data found in online reviews and ratings,
this brand new pricing module realizes revenue opportunities and
strengthens a hotel's overall revenue management program. Key benefits
Hotels and Shangri-La
Hotels and Resorts are serving as the charter clients for the
company's first-to-market Reputation Pricing module as part of the
latest version of IDeaS Revenue Management System (RMS).
"Our hotels have always had a strong focus on reputation management, and
we're looking forward to incorporating this data into our pricing
analysis process," said Monica Xuereb, vice president of revenue
management for Loews Hotels. "IDeaS Reputation Pricing module is a
first-of-its-kind solution, and we look forward to continue our
partnership with IDeaS in evolving how we think about customer
perception and pricing."
"We are delighted to be part of the charter program. This will enable us
to look at sentiments and reputation data in combination with rates and
performance, which is very exciting," said Siv Forlie, vice president of
corporate revenue management of Shangri-La Hotels and Resorts. "We are
already seeing interesting correlations, and we look forward to further
developing measurements in this area to learn more about how reputation
can possibly impact pricing."
IDeaS Reputation Pricing module will be available in an upcoming release
of IDeaS RMS, July 2014.
for more information about IDeaS Reputation Pricing module.
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Celebrating 25 years of excellence in the hospitality industry, IDeaS
Revenue Solutions - a SAS Company, offers industry-leading pricing and
revenue management Software, Services, and Consulting to the hospitality
and travel industries. Headquartered in Minneapolis, Minn. with a global
technology center located in Pune, India, IDeaS maintains sales, support
and distribution offices in North & South America, the United Kingdom,
Europe, Middle East, Africa, Greater China, Australia and Asia. For more
information, visit www.ideas.com.
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