Public Relations Association (HPRA) today announced Wednesday, June
25, as "Latino
Social Media Day," a time to nationally recognize the achievements
and growing influence Latinos are making through innovative and creative
online platforms. According to Pew Research, 80 percent of Latinos use
social media, compared to 70 percent of whites and 75 percent of African
"Latinos are the most active group on social media today and they
continue to make tremendous contributions to the digital revolution,"
said HPRA National President Stephen Chavez. "Latino Social Media Day is
for social media influencers, enthusiasts and businesses to step forward
and engage the large amount of active Hispanics flooding social media."
HPRA asks people to follow the hastag #LatinoSMday on Twitter and
Facebook and connect with others who are making a difference in the
The HPRA National effort will include a Google + Hangout, "Innovate!
Engage! How Latinos are revolutionizing Digital Communities" on June 25
at 11 a.m. (Pacific) with top-level social media influencers, including
Paula Duran, field marketing manager, Red Bull; George Torres, publisher
and online community organizer, Sofrito for Your Soul; and Robert
Hernandez, professor, USC Annenberg School of Journalism. During the
session, panelists will discuss how Latinos are contributing to the
world of business and grassroots initiatives, as well as hear about new
technologies journalists are using to tell their news stories. To
register for the hangout, go to the Google
+ event page.
In Los Angeles, the HPRA/LA Chapter is hosting a panel discussion at the
LA Brewing Co. the evening of June 25 from 5:30 p.m. to 8:30 p.m. in
partnership with CONEXION, an events marketing and social media company.
Throughout the last two weeks, other HPRA chapters announced new social
media channels or held professional development and media events with
For more information, visit the HPRA website at http://hpra-usa.org.
About the Hispanic Public Relations Association:
The Hispanic Public Relations Association's (HPRA) mission is to help
Hispanic professional communicators enter and advance within the public
relations and marketing communications fields by: 1) creating an
exchange of information and ideas that empower public relations
practitioners to be experts in their fields; 2) promoting professional
development through educational programs; 3) providing financial and
internship assistance to students entering the field; and 4) advocating
responsible coverage of issues and images affecting the Hispanic
Established in 1984, The Hispanic Public Relations Association (HPRA) is
the largest network of public relations, marketing and advertising
professionals from agencies, government, nonprofit and corporate
companies in the US.
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