Interlude today announced it has received four Gold Lions from Cannes
Lions for its interactive music video "Like
A Rolling Stone," which was created with Bob Dylan and Sony Music
Entertainment's Legacy Recordings as the first-ever music video for
Dylan's iconic hit. With millions of views, this video continues to make
a name for itself in the advertising and creative communities, as it was
also granted an Adweek Watch Award and four Tellys this month alone.
"We were overjoyed when Dylan fans around the world embraced this
interactive video. For the industry to also celebrate our work makes it
that much sweeter," said Yoni Bloch, CEO of Interlude. "The abundance of
awards we've received makes it very clear - a digital media strategy
that incorporates interactive video can generate an amazing response
from both consumers and the market. With our platform, brands and
content creators have a proven tool to express their creativity and
expand their audience. We can see a future in which every music video is
These distinctions signal interactive video's increasing popularity and
expanding role in the digital media landscape. Interlude has played an
instrumental part in advancing the movement by allowing anyone to design
and publish interactive videos through Treehouse, the company's
self-serve authoring suite that unlocks the same patented interactive
video technology used in the creation of "Like A Rolling Stone."
"There's perhaps no greater challenge for the music business than how to
engage our artists' fans in compelling, gratifying experiences that
differentiate their artistry from the myriad competing entertainment
options those fans have today. Interactive video is a powerful
echnology for us in our quest to do that, as the reception of this
piece shows. We see this as the beginning of an exciting, important new
media in our business," said Adam Block, President of Legacy Recordings.
Among more than 35,000 entries considered at this year's Cannes Lions
International Festival of Creativity, Interlude's "Like A Rolling Stone"
distinguished itself by winning four Gold Lions, one in the Branded
Entertainment category for Use or Integration of Music, two within the
Film Craft category for Direction and Script, and another in the Direct
category for Use of Digital Marketing. This video also won a Bronze Lion
in the Cyber category for Interactive Video, along with being
shortlisted for the Titanium Lions, Use of Integration of Digital or
Social Media in the Branded Entertainment category, User Experience in
the Cyber category, and Online Advertising in a Promotional Campaign in
the Promo and Activation category.
The Cannes Lions International Festival of Creativity has been honoring
those in creative communications for more than 60 years in Cannes,
France. Considered the world's biggest advertising festival, it gathers
the creative industry together for seven days to recognize the best in
advertising, design, digital innovation and marketing.
Continuing its year of excellence, "Like A Rolling Stone" was granted
four Tellys as part of the 35th Annual Telly Awards: two silver awards,
the highest award Telly grants, and two bronze awards, the second
highest award. Interlude won silver awards in the music video and visual
effects categories and bronze awards in art direction and
videography/cinematography. The Telly Awards are the premier awards
honoring outstanding TV commercials and programs, the finest video and
film productions, and online commercials, video and films.
"Like A Rolling Stone" was also selected as the best visual/special
effects video in the Production category by the Adweek Watch Awards, in
addition to winning silver in the overall Production category. The
Adweek Watch Awards celebrate creativity, originality and excellence in
online videos, as online videos have developed into their own robust
business. Interlude's honors will be published in the Watch Awards
winner showcase in the June 23 issue of Adweek and Adweek.com.
Interlude (www.interlude.fm) is a
digital media company that designs, develops and markets interactive
video technology. Treehouse is Interlude's self-serve authoring suite
that enables all video creators, whether enthusiasts or professionals,
to create interactive videos. Founded by Israeli musician Yoni Bloch and
his band, Interlude is backed by Sequoia Capital, Intel Capital, NEA,
Marker and Innovation Endeavors.
About Sony Music Entertainment's Legacy Recordings
The multiple Grammy-winning Legacy Recordings, Sony Music
Entertainment's catalog label, produces and maintains the world's
foremost catalog of historic and new audio and video content from
artists across virtually every musical genre. Founded in 1990 with the
original mission of preserving and exploiting the extensive catalogs of
Columbia Records (including ARC, Brunswick, OKeh and Vocalion), Epic
Records (including Philadelphia International Records) and associated
CBS labels, Legacy is now also responsible for overseeing the catalogs
of RCA Records, Arista, J Records, Jive, Profile, Silvertone, Sony
Nashville and more.
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