TMCNet:  MUMMY-G [DNA : Daily News & Analysis (India)]

[June 21, 2014]

MUMMY-G [DNA : Daily News & Analysis (India)]

(DNA : Daily News & Analysis (India) Via Acquire Media NewsEdge) "The force behind Parle Agro's innovation machinery in India, Schauna Chauhan Saluja has also been the force behind Parle's aggressive international marketing strategy. As one of the country's youngest CEOs, this lady joined the company board when she was just 22 and assumed the CEO's office in 2006.

Since then, Schauna's aim has been to expand Parle's global presence. Speaking about the way forward, she said, "With exports to over 20 countries, the company has invested in building technical know-how to develop uniquely differentiated products in an otherwise cluttered snack category. We wanted to create a completely independent business infrastructure, right from manufacturing to sales and distribution, taking care of the food division. There was a conscious attempt to make it a self-sustainable business unit. Parle Agro launched Hippo namkeens, an assortment of traditional snacks, from all over India. I've been very involved in making this business a success story." On the personal front, Schauna's marriage to actor Bikram Saluja was a match unlike most. But they managed to strike the right balance and became parents last year. "Being a mother is a full-time job. Jahaan is an amazing child and being a parent has made me multitask more than ever. My son comes to work with me every day and I have made an area in my office where he plays, eats and rests. That way, I have my lunch with him and spend as much time together." This corporate mom surely conducts her mother-care duties as efficiently as she her boardroom decisions.


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