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[June 19, 2014]
BRIEF: T-Mobile offers free Apple iPhones for network 'test drive' [The Kansas City Star :: ]
(Kansas City Star (MO) Via Acquire Media NewsEdge) June 19--T-Mobile US Inc. on Wednesday announced a seven-day free trial program to get potential customers to "test drive" its wireless network.
The deal requires a consumer to provide a credit-card number online and delivers an iPhone 5S in the mail for use over the seven days, the company said. Return the phone to a T-Mobile store after seven days, and no charges will be assessed.
"We're not trying to make money on this," T-Mobile chief executive John Legere said at a kickoff event in Seattle.
The company hopes consumers who use T-Mobile's data network under the program will find that it is faster than their current carrier's network and switch to T-Mobile.
There is a grace period on returning the phone and "a little scratch" won't be a problem, Legere said.
T-Mobile has been attracting new customers with its marketing efforts dubbed "Un-carrier." Some of its changes have been adopted by the other national carriers, such as faster phone upgrades and equipment installment plans.
Legere said Apple Inc. is supplying the iPhones free and that he expects to have 1 million test drives through the promotion.
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