With customers now spending more time streaming music than ever before,
T-Mobile US, Inc. (NYSE:TMUS)
today announced a set of groundbreaking initiatives designed to both
un-leash music in America and put its network's data muscle on display.
Now, T-Mobile has put an Un-carrier spin on Internet radio, working with
Internet music pioneer Rhapsody. The two companies are introducing
unRadio, a new music service that eliminates the biggest customer pain
points associated with traditional Internet radio. Traditional Internet
radio interrupts you with ads, limits skips, and chooses your music for
you. But, unRadio music streaming is completely ad-free, lets you skip
all you want, and you can choose your music and replay your favorites
anytime - all from a catalog of more than 20 million songs.
Starting this Monday, June 23, T Mobile is giving unRadio - at
absolutely no extra cost - to Simple Choice customers on its newest
unlimited 4G LTE data service. In addition, unRadio will be available at
a discounted price of $4 per month for other T-Mobile customers.
"This new music streaming service is so unlike traditional Internet
radio, there was only one possible name for it - unRadio," said Mike
Sievert, Chief Marketing Officer for T-Mobile. "We wanted to do
something over the top for our customers, so we teamed up with our
friends across town at Rhapsody to do what the Un-carrier does so well -
turning convention on its head to benefit our customers."
Rhapsody unRadio's features read like a wish list for streaming music
Rhapsody unRadio will be available initially for iOS and Android and on
the Web. For more information about unRadio, please visit Rhapsody.com.
For more information on this and other Un-carrier 5.0 and 6.0 programs,
please visit the T-Mobile
Limited time offer; subject to change. Qualifying Simple Choice plan &
capable device required. Radio station streaming may contain radio ads.
Service provided at no extra cost as long as you maintain your
qualifying Simple Choice Unlimited 4G LTE plan. See T-Mobile.com for
service list and details.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining
the way consumers and businesses buy wireless services through leading
product and service innovation. The company's advanced nationwide 4G and
4G LTE network delivers outstanding wireless experiences for customers
who are unwilling to compromise on quality and value. Based in Bellevue,
Wash., T-Mobile US provides services through its subsidiaries and
operates its flagship brands, T-Mobile and MetroPCS. It currently serves
approximately 49.1 million wireless subscribers and provides products
and services through approximately 70,000 points of distribution,
including approximately 8,000 T-Mobile and MetroPCS branded locations
and 62,000 third-party locations, as well as distribution through our
websites. For more information, please visit http://www.t-mobile.com.
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