In a surprise announcement immediately following its Un-carrier 5.0
launch earlier this evening, T-Mobile US, Inc. (NYSE: TMUS)
unveiled its second groundbreaking move of the day - designed to both
unleash music in America and put its LTE network's data muscle on full
display with Un-carrier 6.0.
Beginning immediately, T-Mobile's Simple Choice customers will now be
able to stream all the music they want from all the most popular
streaming services, including Pandora, Rhapsody, iHeartRadio, iTunes
Radio, Slacker Radio and Spotify - without ever hitting their high-speed
4G LTE data service. Music services from T-Mobile partners - Samsung's
Milk Music and the forthcoming Beatport music app from SFX - will also
stream without data charges for T-Mobile customers. While the old-guard
carriers with "music offers" choose a music service for you, T-Mobile is
giving customers unprecedented choice with the ability to use all the
top music streaming services.
"As a committed music freak, I'm personally outraged at the way the
other guys are using the music you love to lure you into overpriced
plans with sweet 'promotional offers' that quickly roll into higher
prices or trigger those absurd overage charges," said T-Mobile CEO and
President John Legere. "Music should be free of all that. Music should
have no limits. So, beginning right now, you can stream all you want at
T-Mobile from all of the top music services - data charges do not apply."
With streaming music seeing unprecedented growth in the U.S. and around
the world, Americans are increasingly tuning in through their
smartphones and tablets. The old-guard carriers have seen the trends,
too, and have responded with a steady stream of programs designed to
lock in customers and slam them wih overages. Because of this, 37
percent of people say they avoid streaming on their phones - the
majority out of fear they'll use up their data and run into overages.1
"Our competitors want you to believe that Internet radio is still free
on their networks - but it's not," said Mike Sievert, chief marketing
officer for T-Mobile. "On AT&T and Verizon, you're paying for every note
of every song you stream. You even pay for the ads. Our goal with Music
Freedom is different. We want people to enjoy their music worry-free -
the way it's meant to be."
And in typical Un-carrier fashion, T-Mobile is inviting customers to
help decide which services to add next via a poll at www.t-mobilemusicfreedom.com
or by tweeting the name of their favorite service with the hashtag
Of course, T-Mobile customers with Simple Choice plans don't have to do
a thing to enjoy these new benefits. Just indulge in your favorite
music, knowing it'll never count toward your data charges and that
T-Mobile's got your back.
For more information about Music Freedom, please visit www.t-mobile.com/musicfreedom
or the T-Mobile
1 Based on a CivicScience poll of U.S. wireless users.
Qualifying Simple Choice plan and capable device required. Music
streaming does not count towards data allotment on T-Mobile's network;
song downloads, video content, and non-audio content excluded. Data
rates apply to Smartphone Mobile HotSpot service and tethered devices.
For included services, see list at http://www.t-mobile.com/offer/free-music-streaming.html.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining
the way consumers and businesses buy wireless services through leading
product and service innovation. The company's advanced nationwide 4G and
4G LTE network delivers outstanding wireless experiences for customers
who are unwilling to compromise on quality and value. Based in Bellevue,
Wash., T-Mobile US provides services through its subsidiaries and
operates its flagship brands, T-Mobile and MetroPCS. It currently serves
approximately 49.1 million wireless subscribers and provides products
and services through approximately 70,000 points of distribution,
including approximately 8,000 T-Mobile and MetroPCS branded locations
and 62,000 third-party locations, as well as distribution through our
websites. For more information, please visit http://www.t-mobile.com.
[ Back To NFVZone's Homepage ]