M&A advisory firm AdMedia Partners, Inc. is pleased to announce that it
acted as the exclusive financial advisor to EffectiveBrands, one of the
world's leading marketing strategy consulting firms, in its acquisition
by Millward Brown, a global leader in brand, media and communications
research and a member of WPP.
Millward Brown will combine EffectiveBrands with Millward Brown Optimor,
its strategy consulting unit, to form Millward Brown Vermeer. Millward
Brown Vermeer will work with the world's leading CMOs and brands to
align the "why, what and how" of marketing strategy to drive brand-led
Andy Schoder, Managing Director at AdMedia Partners, said, "Both parties
recognized a rare opportunity to bring two leading consultancies
together to build on their respective strengths and reach. The
businesses complement each other extremely well and the combination will
enable them to develop comprehensive strategies for clients looking for
global brand and marketing solutions to deliver sustained growth."
EffectiveBrands was founded in 2001 by Marc de Swaan Arons and Frank van
den Driest. The founders, along with the firm's 65 employees, bring
extensive brand marketing experience to client engagements.
EffectiveBrands' Marketing2020 study is recognized as the most global
and comprehensive CMO research program ever conducted and helps global
CMOs align marketing strategy, structure and capability with business
De Swaan Arons said, "Millward Brown Vermeer brings togther a unique
combination of talent, experience and locations to offer clients the
first holistic, end-to-end global marketing strategy offering focused
specifically on driving brand-led business growth."
In addition to the Marketing2020 study, Millward Brown Vermeer's thought
leadership includes the BrandZ™ brand valuation database, which powers
the annual BrandZ Top 100 Most Valuable Global Brands ranking, along
with studies for the Chinese and Latin American markets. Millward Brown
Vermeer will serve clients globally with offices in New York, London,
Amsterdam, Mexico City, Sao Paulo, Cape Town, Shanghai, Singapore, Tokyo
EffectiveBrands is a leading marketing strategy consulting firm and is
the only global marketing consultancy to focus specifically on
unleashing global marketing potential. Headquartered in Amsterdam with
offices in London, New York, Singapore and Tokyo, EffectiveBrands helps
leaders build global marketing strategy, structure and capability.
EffectiveBrands works with many of the world's leading global brands;
clients include Pernod Ricard, Virgin, Barclays, Unilever and PepsiCo.
About Millward Brown
Millward Brown is a leading global research agency specializing in
advertising effectiveness, strategic communication, media and brand
equity research. Millward Brown helps clients grow great brands through
comprehensive research-based qualitative and quantitative solutions.
Specialist global practices include Millward Brown Digital (a leader in
digital effectiveness and intelligence), Firefly Millward Brown (a
global qualitative network), a neuroscience practice (using neuroscience
to optimize the value of traditional research techniques), and Millward
Brown Vermeer (a strategy consultancy helping companies maximize
financial returns on brand and marketing investments). Millward Brown
operates in more than 55 countries and is part of Kantar, WPP's data
investment management division. Learn more at www.millwardbrown.com.
About AdMedia Partners
Founded in 1990, AdMedia is a leading M&A advisory firm serving the
marketing services, advertising, marketing technology, media and
information sectors. AdMedia has completed over 180 transactions for
clients valued in excess of $8 billion since 1999. For more information,
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