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[June 18, 2014]
SALES DIVISION SPLIT HELPED TATA STEEL BUCK SLOWDOWN
(Indian Business Insight Via Acquire Media NewsEdge) Tata Steel Limited (TSL) managed to maintain volumes amid a generally sluggish domestic market by splitting its sales and marketing division (SMD) into four main verticals since Jan 2014 - automotive and special products; branded products, retail and solutions to cater to construction companies and retail buyers in rural areas; industrial products, projects and exports to cater to infrastructure companies; and downstream transfers to sell products like wires. The company earlier had two verticals under SMD - flat products consisting of products like corrugated sheets and long products consisting of products like TMT bars. TSL's sales of steel products grew year-on-year by 14 percent to 8,515 kilo tonnes in 2013-2014, while sales of steel products for the automotive sector grew by 15 percent. TSL also decided to restructure its SMD to ensure a higher focus on the substantially incremental amount of industrial and branded steel products that it will sell after commissioning its forthcoming plant at Kalinganagar in Odisha.
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