a sports photography application for iOS
today announced the company is officially launching the PiPsports app
following a beta period, supported by $200,000 in seed funding from a
group of strategic investors. The funding will be used to grow
PiPsports' international user base during this summer's high profile
sporting events and tournaments, and further develop the photography app.
PiPsports allows sports fans to create customised photos (Graphic: Business Wire)
The PiPsports app allows sports fans to create personalized photos of
live sports games, enhanced with real-time data from international
sports data company OPTA, to capture their sporting memories and show
support for their favourite team. Sports fans can use the app to take
photos of the sporting action, and overlay the image with one of a
section of 'skins'. Each skin includes live data from OPTA, such as the
current score, location, team and game statistics, match/event name and
team crests and logos, to create a fully personalized image. Statistics
from OPTA can be overlaid in real-time when taking a photo, provided the
user has a data connection on Wifi or 3/4G.
Once captured the photos can be shared on a fan's Facebook account or
direct to the PiPsports stream, which allows other fans to follow the
game or event through fan-generated images. Fans can also follow
PiPsports streams, which combine all shared photos of a selected team,
for over 1,000 teams across six different sports; football, American
football, basketball, cricket, Australian rules football and Formula 1.
The seed funding is the first significant investment in company
following the release of the PiPsports beta app in November 2013. Over
225,000 sports fans have downloaded the beta version, and the company is
aiming to hit one million users by the end of 2014 with the full version
launched. Users are collectively sharing thousands of images per wek,
peaking around key sporting events such as the upcoming World Cup,
Premier League games and Formula 1 races over the summer. The investment
and launch have been timed to capitalise on the increased global
interest in sport during this summer's major tournaments and sporting
The funding has been raised from a group of investors made up of a
sporting executive, a former Australian professional footballer, the
founder and CEO of PiPsports Steven Rogers, co-founder Lena Savitsky,
and one private investor. Lucas Neill, an Australian professional
footballer and former Australian international team captain, will also
support PiPsports as a brand ambassador from the app's official launch.
Neill has spent over 15 years of his career playing in England,
appearing for professional clubs including Everton, West Ham, Blackburn
Rovers and, most recently, Watford.
The new investors will take a minority stake in PiPsports. The following
have all contributed to the funding in PiPsports:
The investment will be used to grow the PiPsports' user base, develop
new app features, add new sports and league data, and add new photo
skins for additional teams. Adding new sports will broaden the appeal of
PiPsports to large fan bases of existing teams, as well as increase the
number of leagues and championships that either take place all year
round or will begin before the end of the year. New sports being added
include all major global football/soccer leagues, Major League Baseball,
tennis, golf and athletics championships, with a long term aim of
supporting all sports and allowing fans in every part of the world to
show support for their favourite teams and players.
"We kept the initial beta release of the PiPsports app quite low key,
and have still attracted over 200,000 fans and become the highest rated
sports photography app on the Apple and Google Play app stores" comments
Steven Rogers, founder and CEO of PiPsports. "There is a real appetite
for personalized content from sports fans when they're at a live game or
watching their favourite team. Everyone gets excited when their team is
winning, and they often want to share this passion online. We anticipate
this will peak during the summer, with the World Cup and other major
tournaments grabbing fans' attention.
"The seed funding we've raised will assist in continuing to grow the
user base and support more sports in the app. Adding more sports is
essential, as it allows us to reach a larger demographic of sports fans
and, at the same time, increases the amount of content being shared and
engagement with the PiPsports streams, and PiPsports content on
Facebook. By adding new sports, we're confident we'll reach one million
users by the end of 2014."
"PiPsports is a great example of how fans' passion for their team and
sport can be channelled and enhanced through technology" comments Lucas
Neill, PiPsports ambassador and former captain of the Australian
international football team. "Adding in the real-time statistics makes
the photos highly sharable, and fans love seeing and interacting with
each other through such a rich medium."
The new version of the PiPsports app, released today, includes several
new features not available in the beta version:
# # #
PiPsports is a sports photography app for iOS and Android that enhances
the game experience for sports fans. Using live data feeds from market
leader OPTA to populate photos taken by fans, PiPsports enables them to
quickly and easily capture and share personalized photos.
Combining location and game stats, PiPsports gives users a selection of
skins to put over their photo to show where they are, which teams they
are watching, the score and also timing of key game events such as
goals, penalties and red cards. Photos can be shared to Facebook and
also the PiPsports stream - giving users a unique perspective of the
game through fan-generated coverage.
PiPsports is a privately funded company, founded in May 2013. The 'PiP'
in PiPsports stands for Personalized Informatics Pictures (with
informatics referring to the study of interactions between humans and
OPTA is the world's leading sports data company, and collects, packages,
analyses and distributes more live data, in more detail, than any other
sporting organization. CNN, ESPN, BBC Sport, Eurosport, Sky Sports, BT
Sport, ITV Sport, Daily Mail, Daily Mirror Betfair, Ladbrokes, Sky Bet,
and many others all reply on data delivered by OPTA.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140611005523/en/
[ Back To NFVZone's Homepage ]