|[June 10, 2014]
TVB Names Hadassa Gerber Senior Vice President, Chief Research Officer
NEW YORK --(Business Wire)--
the not-for-profit trade association of America's commercial broadcast
television industry, announced today that Hadassa Gerber has been named
Senior Vice President, Chief Research Officer, effective immediately.
Ms. Gerber brings more than 30 years of media research experience and
agency expertise to her new role at TVB. Known as an industry thought
leader in traditional media analytics, media strategy and digital, Ms.
Gerber has worked with numerous blue-chip companies, agency executives,
and brand managers, to help develop innovative solutions to solve
complex marketing challenges and efficiently allocate resources to
maximize return on investment.
"Hadassa will be instrumental in helping the TVB extend its core
research capabilities while introducing new cocepts to aide our
customers with their media purchasing decisions by quantifying the value
of local broadcast television's role as the most influential advertising
medium," said Steve Lanzano, TVB President and CEO.
Ms. Gerber joins TVB from the Syndicated Network Television Association
(SNTA) where she served as the Director of Research and Systems for 12
years. Prior to joining SNTA in 2002, she spent 20 years serving in
several senior and executive director roles for leading advertising
agencies including Y&R, Media Edge, DeWitt Media Inc., Wells, Rich
Greene Inc., and McCann-Erickson Inc. Throughout her agency career, she
provided strategic marketing and media direction to growing companies
and top brands. Ms. Gerber has experience across all facets of the media
services industry including strategic planning, media research,
budgeting, targeting, creative, channel selection, and scheduling.
Hadassa Gerber commented, "Local broadcast television is the most
powerful medium to reach consumers and it is increasingly important for
advertisers and brand managers to accurately quantify the value of their
local advertising. I look forward to leveraging my research expertise
and agency planning/buying experience to expand the depth and
understanding of local broadcast television as a powerful,
cost-effective advertising platform."
Ms. Gerber earned a Master's degree in Marketing and Bachelor's degree
in Marketing/Advertising (Magna Cum Laude) from Baruch College. She is
currently a member of the Council for Research Excellence (CRE) and
serves on the CRE's Media Consumption and Engagement Committee (MCE).
is the not-for-profit trade association of America's commercial
broadcast television industry.
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