Marketing Cloud from salesforce.com (NYSE:
CRM) today announced its launch in Japan, offering marketers the leading 1:1
digital marketing platform to create personalized, cross-channel
customer journeys that deliver exceptional brand experiences and drive
At the Salesforce1 World Tour event in Tokyo today, Barneys Japan
announced its plans to deploy the ExactTarget Marketing Cloud to
transform how it engages with customers online.
"Companies around the world are transforming how they engage with their
customers," said Scott McCorkle, chief executive officer, ExactTarget
Marketing Cloud. "The ExactTarget Marketing Cloud will enable Japanese
businesses of all sizes to create 'customer journeys' across multiple
marketing channels, increase brand loyalty and drive sales."
"Barneys Japan is focused on creating a highly personalized shopping
experience - online as well in our store," said Shinichi Uedatani, chief
executive officer of Barneys Japan. "The ExactTarget Marketing Cloud
will empower Barneys Japan with a 1:1 digital marketing platform,
enabling us to reach our customers in a unified, engaging way."
The ExactTarget Marketing Cloud also unveiled its Japanese language user
interface today. Delivered on ExactTarget's Fuel platform, the company's
multilingual interface enables marketers to access the ExactTarget
Marketing Cloud in their native language or toggle etween languages
with a simple click. ExactTarget Marketing Cloud currently offers its
suite of products in English, Brazilian Portuguese, German, French,
French Canadian, Spanish, Latin American Spanish and Italian.
The company plans to make its Japanese interface generally available to
clients in the late second quarter of 2014.
Global Marketing Leaders Deliver 1:1 Marketing With the ExactTarget
More than 10,000 companies are now managing digital marketing at scale
with the ExactTarget Marketing Cloud from salesforce.com,
the leading 1:1 digital marketing platform. No other solution enables
marketers to manage the entire customer journey, build a single view of
the customer and deliver 1:1 relationships at scale.
For more information about ExactTarget Marketing Cloud Japan, visit http://exacttarget.com/jp.
About ExactTarget Marketing Cloud
The ExactTarget Marketing Cloud from salesforce.com (NYSE:
CRM) is the leading 1:1 digital marketing platform, connecting companies
with customers in entirely new ways. Learn more at www.ExactTarget.com.
The ExactTarget and Salesforce names and logos are the exclusive
property of salesforce.com.
© 2014 salesforce.com.
All rights reserved.
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