The ExactTarget Marketing Cloud, from salesforce.com (NYSE:CRM),
today announced a partnership to create new mobile marketing solutions
with LINE, the free call and messaging app, empowering marketers to
connect with customers in new ways through mobile messaging.
Comments on the News
ExactTarget Marketing Cloud and LINE: For The First Time Customers
Will Be Able To Power Personalized, Data-Driven Interactions on Mobile
LINE's global registered users recently hit the 400 million mark, and
mobile messaging services have added
more than one billion users in five years. Mobile messaging
platforms are becoming a crucial new channel for marketers to engage
with customers on mobile devices, however, many marketers do not have
the resources to directly integrate with mobile messaging platforms and
send targeted, optimized messages to specific customers.
For the first time, marketers will now have n opportunity to directly
engage with customers through messaging platforms alongside all of their
1:1 digital marketing within the ExactTarget Marketing Cloud. Similar to
short message services (SMS), brands can interact with customers who
have "followed" or opted in to receive communication from the
brand. Brands can drive engagement through group messaging by sharing
exclusive content such as offers, coupons or behind the scenes images
and videos. Personalized responses are sent using data directly managed
by ExactTarget Marketing cloud, or data from the brand's database. With
the customer's permission, marketers can also link LINE accounts with
the customer's profile in the ExactTarget Marketing Cloud, providing a
360 degree view of the customer that now includes engagement and
conversion data from mobile messaging platforms.
ExactTarget Marketing Cloud will allow brands to get closer to their
customers on mobile messaging platforms with the following features:
The addition of LINE is the latest innovation from ExactTarget Marketing
marketing solutions, which allow marketers to send timely, targeted
mobile marketing offers, alerts and other mission critical
communications through personalized and location-targeted SMS, MMS and
push messages, mobile email and mobile applications.
Global Marketing Leaders Deliver 1:1 Marketing at Scale With the
ExactTarget Marketing Cloud
More than 10,000 companies are now managing digital marketing at scale
with the world's most powerful 1:1 digital marketing platform, the
ExactTarget Marketing Cloud from salesforce.com.
No other solution enables marketers to manage the entire customer
journey, build a single view of the customer and deliver 1:1
relationships at scale.
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About ExactTarget Marketing Cloud
The ExactTarget Marketing Cloud from salesforce.com (NYSE:
CRM) is the leading 1:1 digital marketing platform, connecting companies
with customers in entirely new ways. Learn more at www.ExactTarget.com.
The ExactTarget and Salesforce names and logos are the exclusive
property of salesforce.com.
© 2014 salesforce.com.
All rights reserved.
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