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[June 08, 2014]
Ooredoo in Kuwait concludes brand launch celebrations with VIP event [Kuwait Times]
(Kuwait Times Via Acquire Media NewsEdge) Top officials attend celebrations during the brand launch of Ooredoo Kuwait.
KUWAIT: Ooredoo in Kuwait (previously known as Wataniya Telecom), Kuwait's first privately owned telecommunications company, ended its seven brand launch celebrations last night with a VIP event that hosted key businesspeople and influential figures in Kuwait. On this occasion, Sheikh Abdullah Bin Mohammed Bin Saud Al-Thani, said: "We are very proud that Kuwait is the fifth operator to adopt the Ooredoo brand. This is a testament of the strength of our vision and the commitment of our operation companies to live by it. Kuwait is a core market to our Group and we increasingly see it as a hub for technology and innovation.
Therefore, Ooredoo is the right brand for this market as it brings our Kuwaiti team closer to the rest of our international teams and allows them to access shared global resources and assets. Ooredoo's focus on mobile technology and data driven services encourages us to innovate mobile apps in the healthcare, education and financial segments; making a difference in the lives of our customers today and in the future." Abdulaziz Fakhroo, General Manager and CEO of Ooredoo in Kuwait, said: "This is a very exciting phase in the history of our company.
We have big plans in Kuwait, and our customers are already beginning to see the results. Data is transforming every aspect of our daily lives, and Ooredoo is well positioned to be the data leader for the country in the months and years ahead. Our main focus will be the unique customer experience and the delivery of tangible results that are felt by all the communities we serve. Therefore, we upgraded our network to introduce 4G/LTE Advanced." Head of Communication, Brand and Customer Experience Riham Al-Ayyar said: "It gives us great pleasure to be part of a brand that cares about enriching people's lives and helping them grow.
We pledge to continue on that mission of helping people reach their goals and aspirations." Ooredoo in Kuwait will continue committing itself to supporting life-changing initiatives including the current 'I Want' campaign which will continue to fulfill its customer's wants. Lucky participants from the women, entrepreneurs and youth communities who submitted their wants on the new Ooredoo website, were contacted last week and informed that their wants will be fulfilled by Ooredoo.
Customer's wants ranged from setting up a bakery for a lady who runs an Instagram based bakery to a full home makeover for an Egyptian family, undergoing a career transition. By adopting the new brand, Ooredoo in Kuwait customers enjoyed immediate benefits including celebrations that hosted the popular young rock group, "The Wanted" and was attended by thousands of fans. A concert by famous singer Mika Singh was also hosted by Ooredoo last weekend and enjoyed by thousands of Indian fans in Kuwait.
All Ooredoo employees in Kuwait enjoyed moving to a state-of-the-art building, which is considered one of the most high tech buildings in Kuwait. Ooredoo in Kuwait's commitment to the society is being demonstrated through sponsoring a sports arena which includes three indoor soccer fields, donating the first privately-owned Braille printing for the Kuwait Blind Association, and supporting Bayt Abdullah Hospital by fulfilling the wants of children with terminal conditions. As part of Ooredoo, customers are enjoying a new website that includes account management facilities, social media interactive engagement and the introduction of a revamped range of services including Kuwait's first e-commerce platform allowing them to buy online electronics.
Other services include 'My Offer' for prepaid customers which recommends specific products based on customers usage patterns. Reward based data packages; pre-paid and other smartphone plans will also be rolled-out to enhance the customer experience. All data services will be supported by the $400 million modernized network enabling 3G and 4G LTE broadband connection across Kuwait.
The final VIP celebration was attended by Sheikh Abdullah Bin Mohammed Bin Saud Al-Thani, Chairman of Ooredoo Group, who gave an opening keynote speech in the presence of senior officials from both Ooredoo Group and Ooredoo in Kuwait, and key officials in the country. Invitees included Kuwaiti ministers, undersecretaries, ambassadors, ISPS's, top B2C and B2B customers, Nojoom senior partners and senior banking officials. Abdulla Buftain, the renowned Kuwaiti TV presenter who became Ooredoo brand ambassador in Kuwait in September 2013 attended the VIP event and introduced the program. Customers in Kuwait are already enjoying Ooredoo's first-ever global commercial with its brand ambassador Leo Messi.
The campaign, "Simply Do Wonders", encourages young people to upload videos of their football skills to the Internet, and offers the chance to win an all-expenses trip to Barcelona to meet the football star in person. Ooredoo's operation in Kuwait is the latest to adopt the new brand, joining those in Qatar, Algeria, the Maldives, Myanmar, and Tunisia. Following the global launch at the GSMA Mobile World Congress in February 2013, Ooredoo has successfully rolled-out the new brand across the Middle East, North Africa, and Southeast Asia.
Ooredoo Group officially announced its new brand name in February 2013 at the GSMA Mobile World Congress in Barcelona, Spain. Since then, the new brand has been adopted by Ooredoo companies across its footprint, and has received international recognition with a series of awards at major global events. The company won several awards since the rebrand and was named "Best Mobile Operator" at the World Communication Awards in 2013.
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(c) 2014 Kuwait Times Newspaper Provided by SyndiGate Media Inc. (Syndigate.info).
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