Mobile and celebrity 'coaches' Ice-T
Guzman kick off Boost Mobile's "Spokesbattle" today, a humorous,
interactive, reality TV-style campaign that puts two people against each
other and lets consumers vote to determine who will be the next Boost
Created by 180LA
as a play on popular reality talent competitions, the campaign invites
Boost Mobile's fan base to participate in the process while creating
awareness for Boost's recent launch of both the Samsung Galaxy S 5 and Monthly
Unlimited Select, a trio of unlimited talk, text and data1
pricing plans starting as low as $40 per month. The competition starts
this week and people can cast their votes at www.boostmobile.com/vote
until July 7. Boost Mobile will announce the winner later that month.
to download images.
"Boost Mobile believes our hard working consumers deserve a choice. We
re-designed our monthly unlimited plans to give consumers the
flexibility to pick the best plan that fits their needs, and pick the
phone they desire," said Angela Rittgers, vice president, marketing,
Boost Mobile. "While we were developing the creative concept, instead of
the normal process of casting a spokesperson, we said why not prove what
we believe in by putting the power of that choice in the hands of the
consumers. That was the genesis for 'Spokesbattle'."
The campaign was directed by Jake Szymanski, who is known for his
directorial work with Saturday Night Live and Funny or Die, as well as
the recently popular Durango ads featuring Will Ferrell as Ron Burgundy.
Ice-T and Guzman flew to Los Angeles for a day of unscripted shooting
where they put the contestants, Ana Parsons and Gentry White, through
their own brand of rigorous improv coaching to prepare for
"So many brands talk about giving their customers a choice, but Boost
Mobile wanted to do it for real," said 180LA Creative Director Carl
Corbitt. "We really lucked out with Ice-T and Luis and two amazing
contestants, one of whom could potentially get their big break as a bona
In addition to a :30 TV spot, Boost Mobile created various web videos to
show the range of performance of the two talented contestants and help
fans make their decision. The campaign will be brought to life across
multiple consumer touch points such as TV, digital and various social
media channels. The :30 TV spot will air on more than 20 networks
including AMC, Adult Swim, E!, MTV, BET, Fuse and FX.
GENTRY: Gentry White is a North Carolina native living his dream in Los
Angeles. He brings many talents to the competition including singing and
doing splits. If he were to win Spokesbattle, the first thing he would
do is fly his grandmother and aunt to visit him in sunny southern
ANA: Ana Parsons was born in the Philippines and raised in Santa
Barbara, California. When she's not sending novella-length texts to her
friends, she's doing everything she can to give back to the world. That
and being awesome. If she could choose a super power, it would be 'power
mimicry,' which is the ability to absorb another's power or skills. If
she were to win Spokesbattle, she'd buy her dad anything he wants.
Other benefits of Boost Mobile's wireless service include access to:
Mobile, recently recognized by J.D. Power as "Highest Satisfaction
with the Purchase Experience among Non-Contract Wireless Providers2,"
redefines value for wireless consumers with no long-term contracts on
the Nationwide Sprint 4G LTE Network, reaching more than 225 million
people and with no long-distance fees.
1 Plans include 3G/4G LTE high-speed data allotments
applicable to monthly plan. Video streaming may be limited to 3G speeds.
When monthly usage exceeds applicable data plan allotment, data speeds
(including video) reduced to 2G speeds for reminder of plan cycle.
2 Boost Mobile received the highest numerical score among
non-contract wireless providers in the proprietary J.D. Power 2014
Non-Contract Wireless Purchase Experience StudySM-Vol. 1.
Study based on responses from 4,468 consumers measuring 7 non-contract
wireless providers and measures opinions of consumers who purchased a
wireless product or service within the last 6 months. Proprietary study
results are based on experiences and perceptions of consumers surveyed
July-December 2013. Your experiences may vary. Visit jdpower.com.
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