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[May 25, 2014]
Ensighten Opens Australian Office and Appoints Chris Brinkworth as Regional Director Asia Pacific
(Marketwire Via Acquire Media NewsEdge) CUPERTINO, CA and SYDNEY, AUSTRALIA -- (Marketwired) -- 05/25/14 -- Ensighten, the leading global enterprise data and tag management provider and company behind the Agile Marketing Platform, today announced it has launched in Australia. Chris Brinkworth, who founded and has been running TagMan in New York, has been appointed as Ensighten's Regional Director Asia Pacific and will be returning to Sydney to lead the team.
The announcement comes following Ensighten's acquisition of TagMan, its biggest global competitor in the tag management and attribution space; and Ensighten's recent announcement that it raised $40 million in Series B funding.
Ensighten's Agile Marketing Platform (AMP) is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data in real-time across all marketing channels and devices using omni-channel data and tag management. Ensighten already works with a number of leading brands in ANZ including Air New Zealand, Suncorp, Allianz, GE Capital, Medibank and 2DataFish, an online optimisation and analytics digital agency.
"ANZ's smaller market, teams and budgets have created a unique competitive eco-system of strategy and measurement which we just don't see in American 'spray and pray' digital marketing campaigns," said Christopher Brinkworth. "However, the local industry faces challenges with the friction in locating, negotiating, testing, validating and supporting nascent, but needed programmatic, cloud technologies from the U.S. and EMEA at scale." "Ensighten's platform will arm organisations, both large and small, with solutions that will enable them to activate their 'big data stories' in real-time and level the playing field with true one-to-one marketing experience," Brinkworth added.
Prior to launching its Australian operation, Ensighten worked in partnership with 2DataFish, a leading Australian analytics and optimisation consulting business. Ensighten will continue to provide tag management capabilities to 2DataFish customers and work with 2DataFish across a number of initiatives.
ABOUT ENSIGHTENEnsighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Agile Marketing Platform (AMP) enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. The Ensighten AMP, with its unique hybrid-tagging technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. Leading brands (Virgin Australia, Air New Zealand, Suncorp, Microsoft, Capital One, T-Mobile and Walmart) achieve marketing agility by implementing Ensighten's single line of code. Ensighten is headquartered in Silicon Valley, with offices in New York, London and Australia. To learn more visit www.ensighten.com, and join the conversation on LinkedIn linkedin.com/company/ensighten and Twitter @ensighten.
PRESS CONTACT Sue Ralston Einsteinz Communications Tel: (02) 8905 0995 Email Contact Source: Ensighten
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