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[May 22, 2014]
q&a furniture with fine credentials [National, The (United Arab Emirates)]
(National, The (United Arab Emirates) Via Acquire Media NewsEdge) Liam Flynn, marketing manager for Office Inspirations and the distribution manager of Babini in the Middle East, reveals more about the high-end Italian furniture brand.
We have been working with Babini for about a year now and have invested into a dedicated showroom for the brand in the UAE. The showroom is in Knowledge Village. It's high-end office furniture, not locally manufactured like the type you may find in Al Quoz.
Is the market growing here for funky office furniture? Google and Apple are here and we have worked with both. Since the Arab Spring a lot of international brands have moved to the UAE and they will use the same level of quality for their office furniture as they do in Tokyo or Toronto. There are also independent companies here that want quality to stand out from the crowd. What we have seen is distributors like ourselves going to Asia looking for lower-value products, whereas we have stayed true to our values looking for high-quality manufacturers and products. Babini is now expanding rather than consolidating.
What does a Babini desk give you for Dh50,000? For that price you get the credenza unit, but top chief executives will use it to make an impression on partners and stakeholders. It is very modern with an incredibly high-quality finish and manufacture. It is a unique design which may echo the ethos of a company or a character in the company.
* Andrew Scott (c) 2014 s Abu Dhabi Media Company, All rights reserved. Provided by SyndiGate Media Inc. (Syndigate.info).
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