Arkena and Sevilla FC announced today the signature of a six-year
contract. The TDF Group owned company will provide its Online Video
Platform (OVP) services to one of the major clubs of La Liga, the
Spanish football championship.
Sevilla FC is one of the few clubs with a fully-dedicated 24/7 TV
channel, SFCTV, available both on IPTV and DTT. The live streaming of
the channel is offered for free on the club's website through the Arkena
OVP. The platform will also provide on-demand content, such as
interviews and other exclusive footage related to the Andalusian club,
which is published on the club's website.
"The pitch is no longer the only place where football clubs need to
perform. Today, we need to engage with our fans: we need a strong team
as much as a strong brand. Arkena's OVP is a powerful tool helping us to
spread Sevilla FC's values and create awareness", says Francisco Romera,
Marketing Manager of the Spanish club.
"At Arkena, we believe that video is the most efficient way to
communicate. We want to help brands spread the message and engage wth
their audience. Today, football clubs are strong brands, with very
committed audiences that need to be provided with premium content.
Sevilla FC is a pioneer on the matter and we are delighted they chose us
to communicate with their fans and with the football world", said Rami
Alanko, Deputy CEO of Arkena Spain.
Arkena is providing its OVP platform with a full set of features such as
multiscreen players and pre-roll advertisement. The content, both live
and on-demand, is available on every connected device. The Sevilla FC
qualified for the UEFA Europa League final, in which they will face
Benfica. The final will take place on May 14th and SFCTV will broadcast
exclusive content before and after the game, live from the Juventus
Arkena is your trusted partner to deliver your video content on every
screen. Arkena is one of Europe's leading media services companies, it
supports its customers (broadcasters, telecom operators, VOD platforms,
content owners) in managing their linear and on-demand workflows,
whatever the level of complexity and scale. With a presence in 8
European countries and the USA, Arkena serves more than 1500 customers.
Technological excellence, trust and quality are the key values for
Arkena. Our award-winning solutions focus on transparency for the
customers and simplicity for the end-users. Arkena was created in 2014
out of Cognacq-Jay Image, PSN, QBrick and SmartJog and is part of the
TDF Group. More at www.arkena.com
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