Adobe Summit EMEA, The Digital Marketing Conference - Adobe
(Nasdaq:ADBE) today announced powerful new capabilities for Adobe
Analytics, the data and analytics backbone of Adobe
Marketing Cloud, that will help marketers make precise, data-driven
decisions to drive return on marketing spend. Having today been named a
leader with the strongest position in The
Forrester Wave™: Web Analytics Q2, 2014 Report, Adobe Analytics now
extends its market lead with live stream (real-time event firehose),
predictive marketing decision trees, new mobile app analytics and Apple
"The Adobe Marketing Cloud is the most integrated set of marketing
solutions, and it all centers on industry-leading analytics that is
second to none," said Bill Ingram, vice president of Adobe Social and
Adobe Analytics, Adobe. "Today's news takes the power of Adobe Analytics
to a new level, with predictive capabilities and mobile functionality
that ensure marketers can maximize both impact and revenue."
New Adobe Analytics functionality includes:
The new functionality in Adobe Analytics is expected to be available to
customers in Spring 2014. Live stream and advanced analytics
capabilities require a license for Adobe Analytics Premium.
About Adobe Analytics
Adobe Analytics is the award-winning analytics backbone of Adobe
Marketing Cloud. It is the industry's best-selling, and most advanced
enterprise analytics solution, used by more than 140,000 marketers and
analysts at the world's largest brands to better understand their
businesses by leveraging big data. Adobe Analytics measures nearly 7
trillion server calls each year.
About Adobe Marketing Cloud
Now there's a place that puts everything digital marketers need in one
spot. It's called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting, Web and app experience
management and cross-channel campaign management solutions as well as
core services and mobile capabilities that bring together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
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