Adobe Summit EMEA, The Digital Marketing Conference - Adobe
(NASDAQ: ADBE) today announced the company has been recognized as a
leader in Web analytics by Forrester Research, Inc., through The
Forrester Wave™: Web Analytics Q2, 2014 (May 2014). Adobe was among a
group of select vendors that Forrester invited to participate in the
independent report. Adobe
Analytics, the data and analytics backbone of Adobe
Marketing Cloud, was positioned highest in current offering,
strategy and market presence and achieved top scores in 66 out of 75
"Adobe has set high expectations with its vision of making sophisticated
analytics available and valuable to all marketers," stated Forrester in
the report, which earlier also stated, "Adobe has packaged Web analytics
into a broader digital analytics offering that is a constituent of a
broader digital marketing ecosystem."
"We believe our strong position in the leader's section of the Forrester
Wave™ validates why the world's best-known brands and leading marketers
rely on Adobe Analytics, the core of Adobe Marketing Cloud, to drive
their digital marketing," said Bill Ingram, vice president, Adobe
Analytics. "Our relentless pace of innovation is extending Adobe's lead
in enterprise analytics and empowering our global customers with the
tools and capabilities required to take immediate action on their data."
AdobeAnalytics is used by many of the world's leading digital marketers
from companies including Audi, Conde Nast, CSC, Lenovo, Rakuten, Redbox,
Skullcandy, Starwood Hotels, and thousands more.
"Adobe is one of Lenovo's valued business partners - helping Lenovo to
gain a 15-fold return on our investment," said Ashish Braganza,
director, business intelligence, Lenovo.
"I am impressed with Adobe's current product strategy, including that
for Adobe Analytics. Adobe's ability to listen to its customers and
adjust the roadmap accordingly is extremely valuable and really makes
for a great relationship."
"It is no surprise that Adobe was named a leader in the new Forrester
Web Analytics Wave™ Report," said Ben Meacham, manager, Web analytics
and testing, Skullcandy.
"Skullcandy has been an Adobe Analytics customer for years, and has seen
how Adobe's innovation directly impacts our business. Adobe is a
critical partner in helping us to uncover the right data that enables us
to confidently make decisions that will drive our business and make our
customer's journey more enjoyable across our digital marketing channels."
"At CSC we spent a great deal of time searching for the optimal partner
on which to build our digital marketing ecosystem and concluded that
Adobe was the ideal choice," said Christopher Marin, director, digital
marketing platform, CSC.
"Adobe Analytics is the foundational layer where all our data feeds in,
and analytics informs personalization. What's exciting about Adobe
Analytics is that the solution is constantly being improved with new
innovations that promise to redefine what it means to do analysis in
A complimentary copy of the "The Forrester Wave™: Web Analytics Q2, 2014
Report" is available for download here.
About Adobe Analytics
Adobe Analytics is the award-winning analytics backbone of Adobe
Marketing Cloud. It is the industry's best-selling and most advanced
enterprise analytics solution used by more than 140,000 marketers and
analysts at the world's largest brands to better understand their
businesses by leveraging big data. Adobe Analytics measures nearly 7
trillion server calls each year.
About Adobe Marketing Cloud
Now there's a place that puts everything digital marketers need in one
spot. It's called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting, Web and app experience
management and cross-channel campaign management solutions as well as
core services and mobile capabilities that bring together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
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