Research and Markets (http://www.researchandmarkets.com/research/lws34n/future_of_mobile)
has announced the addition of the "Future
of Mobile Commerce: Opportunities for Carriers, Merchants, and Telecom
Vendors" report to their offering.
Once an emerging service, prepaid communications is now considered a
mature offering. However, it has evolved beyond communications to
include content, applications and commerce.
From a mobile commerce perspective, mobile shopping is evolving as well
with merchants increasingly recognizing the need to capture the
attention of consumers on-the-go, drive purchase decisions, build brand
loyalty, and support ongoing customer/business relationships.
The use of stored value and subsidization is one technique in the
toolkit to encourage in-store shopping and purchasing to combat the
so-called showrooming phenomenon.
This report evaluates technologies for prepaid content/commerce, stored
value, and related areas. The report also nalyzes third-party
subsidization models and other methods to drive more shopping and actual
buying at the point-of-sale.
- Mobile Cellular Carriers
- Wireless Device Manufacturers
- Wireless Infrastructure Providers
- Commerce, Content and Application Providers
Key Topics Covered:
2. Prepaid Telecommunications Today
2.1. Prepaid Markets Today
2.2. Why Prepayment Services Must Evolve
2.3. Market Trends in Prepayment
2.4. Prepay Technology Today
2.5. Technology Trends in Prepayment
3. The Next Big Wave for Wireless Prepay: Data and Content > Services
3.1. What is Wireless Data?
3.2. Digital Goods and Services over Wireless
4. Introduction to Stored Value
4.1. What is Stored Value?
4.2. Major Market Drivers Behind Stored Value
4.3. A Day in the Life of a of a Stored Value Customer
5. Prepay and Stored Value Technology
5.1. Core Elements of a Prepayment System
5.2. Technical Solutions for Voice and Data Bearer Services
5.3. Technical Solutions for Stored Value
6. Opportunities and Markets for Stored Value
6.1. Wireless as a Channel for Invocation and Delivery
6.2. Other Delivery Mechanisms
6.3. Universal-use Stored Value Account Card
7. Critical Elements for Success in Store Value Services
7.1. The Value Chain of a Stored Value Service Offering
7.2. Innovative New Business Models and Practices
7.3. Business Needs
7.4. Technical Needs
8. Opportunities and Industry Impact of Stored Value
8.1. Who Owns the Customer?
8.2. Service Providers
8.3. Equipment and Software Suppliers
8.4. Merchants, Brands and Enterprise
8.6. Financial Institutions
9. Summary and Conclusions
For more information visit http://www.researchandmarkets.com/research/lws34n/future_of_mobile
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