The typical tile-shopping experience can result in customers feeling
confused about the flurry of shapes, colors and materials, paralyzed by
the number of seemingly similar products, distrustful of
less-than-knowledgeable sales associates and fearful of making a costly
mistake they - or their clients - may have to live with for a long time.
However, The Tile Shop (NASDAQ: TTS), which will expand its presence to
108 locations by the end of 2014, is a specialty retailer of high
quality, premium manufactured and natural stone tiles that goes beyond
selling tile to offer contractors and homeowners a "Beautiful Made
"Through our store layout and sales associates, who offer project
planning, design counsel, tile recommendations and installation
guidance, we are able to meaningfully connect with our customers and
meet their individual project needs with affordable tile and natural
stone products, building a foundation for an ongoing relationship," said
Carl Randazzo Senior Vice President of Retail for The Tile Shop.
The Tile Shop offers customers a selection of more than 5,000 different
types of affordably priced tiles and natural stone products. Showrooms
feature between 30 and 70 inspirational bathroom and kitchen vignettes
to tour and touch, bringing customers real-life tile, trim and accent
ideas as they undergo their tile projects.
New Store Openings, Relocations, Expansions and RemodelsBy
the end of 2014, The Tile Shop will have a total of 108 retail locations
nationwide, including 20 brand new stores and 15 to 20 remodeled stores.
"I love to bring our tile to life for customers in our showroom
displays, which showcase the most current design styles and trends. Each
Tile Shop store features our tile and stone products in a real life
setting, so shoppers can experience how they'll look and feel in their
own home," said Kirsty Froelich, Corporate Design Director for The Tile
Tile and Natural Stone Inspiration Without the IntimidationWhen
customers enter The Tile Shop, they can expect to find everything they
need to complete a home tile project, from expert store associate
guidance through design and installation advice to high quality, readily
available tile, stone, tools and setting materils - all at an
attractive price. The Tile Shop products include:
Defining The "Beautiful Made Easy" Customer ExperienceShopping
for tile can be exciting and sometimes overwhelming. When customers
visit The Tile Shop, they receive a Beautiful Made Easy™ experience from
trained associates, who help identify their project needs, provide the
best product recommendations, offer sound project planning and budget
counsel, design and installation guidance, and make it easy for them to
purchase exactly what they need to transform their homes.
Inspiring DesignThe Tile Shop features fully decorated,
room-size displays -- kitchens, baths, and other spaces within a home,
as well as premium lighting and plumbing fixtures that allow homeowners
to see what their tile and stone will look like installed in their home.
Customers are encouraged to imagine the endless possibilities they can
create in their space. Customers can get single ideas from The Tile Shop
in-store vignettes or re-create an exact replica of the vignette in
their own home using all of the tile products they see in store.
Do-It-Yourself WorkshopsFor homeowners or contractors
looking for tiling tips to complete their projects, The Tile Shop offers
free "How to Tile" workshop every Saturday at 9:30 a.m. Participants
receive a hands-on opportunity to learn how to set ceramic tile, natural
stone tile, and mosaic tile. The workshop covers everything that's
needed to tile a floor, wall, or backsplash with either tile or natural
stone, as well as how to grout, cut tile, and seal and maintain tile and
natural stone. The Tile Shop also provides informational videos on how
to install tile at www.tileshop.com.
Contractor BenefitsThe Tile Shop offers certified
contractors exclusive benefits minimum money down to place an order,
30-day terms to qualified contractors, an email notification
regarding order availability, and free design services for their
customers. The Tile Shop also has a flexible six-month return policy and
does not charge a restocking fee, both added benefits for all customers.
Ugliest Kitchen & Bath ContestFrom now through May 22,
2014, homeowners can enter photos of their ugly kitchens and bathrooms
using #thetileshop for a chance to win $1,000 in free tile at The Tile
Shop complete with a VIP design consultation. All photo submissions are
eligible for a weekly $100 gift card drawing.
for specific store locations and hours. The Tile Shop also sells its
products online at www.tileshop.com.
Free shipping is provided for all online orders that are $399 or more.
About Tile Shop Holdings and The Tile ShopThe Tile Shop
(NASDAQ: TTS) is a specialty retailer of manufactured and natural stone
tiles, setting and maintenance materials, and related accessories in the
United States. The Tile Shop offers a wide selection of products,
attractive prices, and exceptional customer service in an extensive
showroom setting. The Tile Shop operates 92 stores in 30 states, with an
average size of 23,000 square feet. The Tile Shop sells its products
online at www.tileshop.com.
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