a leader in technology and lifestyle protection products, is proud to
announce the appointment of Mark Miller in a new role as global
president. Miller will oversee all facets of the company's product,
sales, marketing and operational divisions in tandem with Incase Founder
and CEO Tony Held. He will be based in the company's Southern California
"Mark is a proven brand builder with the ideal experience to align our
resources and help realize our brand's global potential," said Held.
"Incase is in a growth position and we're excited to see Mark set the
pace for our future."
Over the last three ecades, Miller has served in a variety executive
positions at prominent lifestyle companies including K2 Sports, DC
Shoes/Quiksilver and many others. Over a span of three years, Miller
managed to grow DC's revenue more than 100 percent in the Americas
region, driving the brand beyond $300 million in annual revenues. He
intends to bring this record of smart growth to Incase in order to build
an effective global Go-to-Market strategy.
"Over its 17 year history, Incase has earned a reputation as a true
innovator and benchmark reference brand of the creative class,"
commented Miller. "This moment is the opportunity for me to help advance
the brand's momentum and effectively communicate its story to our
retailers, consumers and international partners."
Miller has immediate plans to beef up the executive team with key hires
in sales and marketing. His short team focus will be elevating the
customer and retail experience with a focus on sell-in and sell-through
as the brand prepares to enter some dynamic new product categories in
the seasons ahead.
Founded in 1997, Incase creates products to protect and enhance the
technology that is essential to our lives. Designed to meet the needs of
individuals across all interests, professions and passions, Incase
products promote design simplicity and offer intuitive functionality to
provide users with a fully integrated mobile experience.
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