URX, the leader in mobile deeplinking, has secured $12 million in Series
A funding led by Accel Partners with participation from First Round
Capital, Google Ventures and SV Angel, bringing its total funding to
$15.1 million since its founding in February 2013.
"In today's connected world, we access information on many screens and
across many apps. Unfortunately, this increase in viewing options has
created stumbling blocks in how we navigate our content," says John
Milinovich, CEO of URX. "Often, you find yourself behind a sign-in wall
for an app you've already installed, or trying to buy something on the
mobile web instead of through an app."
URX addresses this challenge by creating links that work everywhere and
route users to the right place for their devices. The company offers a
solution for app developers and marketers that intelligently routes
organic, outbound and paid traffic to their mobile apps, increasing
conversions and user engagement. Working with leading brands like
Spotify, HotelTonight and Threadflip, URX has increased its clients'
revenue per mobile user dramatically, with one client seeing an increase
of more than 40 percent.
"Mobile deeplinking is widely considered the next phase of the mobile
economy andURX is on the forefront of this market," said Rich Wong,
Partner, Accel Partners. "URX is the only company in this space with the
vision of what deeplinking can truly do combined with the advanced
technology to make it happen."
In addition to announcing new financing, today URX expands its offerings
by launching URX OmniLinks, a free tool for creating smart links that
work everywhere. URX's OmniLinks work by simply putting "urx.io/" in
front of any web URL. When a user clicks on the link, they are taken to
either an app or a website. For example, "urx.io/https://www.youtube.com/watch?v=dQw4w9WgXcQ"
takes users to a different place based on whether they have the YouTube
app installed and if they are using a mobile device or computer.
Starting today, marketers can use OmniLinks in their email, social, push
and paid campaigns and work with URX to optimize mobile traffic. URX is
also unveiling the Open Deeplink Standard, its proposed method for
exposing an app's deeplink structure. The Open Deeplink Standard is
based on the best practices of Google, Twitter, Facebook, Apple and
Microsoft and enables developers to link to each other's apps and expose
content to mobile search engines with just a few lines of code.
Rich Wong, Partner, Accel Partners who has led successful investments in
AdMob, MoPub, Rovio, and Atlassian among others, will join URX's Board
of Directors. Individual investors Jim Payne, former CEO of MoPub and
current VP Exchange Twitter; Aunkur Arya, General Manager, Braintree;
and Anthony McCusker, Partner, Goodwin Proctor also participated in the
For more information, visit URX's website at www.urx.com
URX is the leader in mobile deeplinking. Headquartered in San Francisco,
the company is backed Accel Partners, First Round Capital, Google
Ventures and SV Angel.
[ Back To NFVZone's Homepage ]