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[April 26, 2014]
Understanding the value of your firm's intellectual property [Western Mail (Wales)]
(Western Mail (Wales) Via Acquire Media NewsEdge) THE Chartered Institute of Marketing (CIM) in Wales is to host an event to help marketers understand the laws surrounding their business' brand.
^e event, which takes place at Capital Law in Cardi' on Tuesday, April 29, will welcome leading IP experts who will discuss areas of Intellectual Property that impact on marketers every day.
Richard Houdmont, CIM's Director for Wales, said: "Intellectual property rights are important branding tools and can be crucial for protecting a business.
"^is is clearly an area of business that marketers feel they need to further explore, and we're delighted to be bringing the marketing community in Wales the latest industry news and advice surrounding IP to help them gain a better understanding." Nicola McNeely, a partner at Capital Law who specialises in noncontentious intellectual property and e-commerce law, is speaking at the event, along with Dave Hopkins, Business Engagement Manager at the Intellectual Property Ooece in Newport and Jeremy Jones, director of Cardi'-based Fulcrum Direct.
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