John Wiesehan Jr., CEO of Mistic®, maker of high quality,
value-priced electronic cigarettes and vapor products, today issued the
"While we are currently reviewing the FDA's proposed deeming regulations
to extend its product authority on the marketing of electronic
cigarettes, our initial reaction to the proposal is positive, and we
commend the FDA's efforts to establish a science-based regulatory
"Mistic always has supported sensible regulation and will continue to
work with the FDA, as well as others in the industry, to ensure the
highest level of quality and the appropriate marketing of e-cigarettes.
We also plan to submit a detailed statement on the proposed rule during
the public comment period.
"As a leader in the e-cig industry, Mistic already has taken many of the
steps that would be required under the deeming process, such as listing
ingredients on our packaging and including warnings about underage usage
and nicotine use. Our company also continues to be a strong supporter of
the We Card™ program, which helps educate and train retailers to prevent
the sale of e-cigarettes to minors at the point of purchase.
"We believe that a reasonable regulatory framework is important to help
move the industry forward, and todays proposed rule is a step closer to
achieving that goal, especially since e-cigarettes have become a
significant alternative to smoking."
Mistic® electronic cigarettes is a conscious-minded brand of
high-quality vapor products, primarily sold through brick-and-mortar
retail channels under the direction of its parent company, Ballantyne
Brands. The company's rechargeable and non-rechargeable e-cigarettes are
sold in approximately 40,000 retail outlets and wholesalers across the
U.S., including Walmart, Dollar General, Kangaroo Express, Circle K,
Hess, Family Dollar, Winn Dixie/Bi-Lo and Food Lion, Mclane, H.T.
Hackney, Coremark, Nash Finch, Petrey, expanding to 60,000 stores with
the introduction of its Haus™ Personal Vaporizer. Mistic continually
works to provide customers with a more enjoyable vaping experience at a
price below its competitors and much less than that of traditional
cigarettes. As the best-selling brand of e-cigarettes at Walmart, Mistic
continues to be a leader within the e-cig category, ranking No. 2 in
unit sales and No. 3 in dollar sales in XAOC channels, according to
Nielsen C-Track Database and Wells Fargo Securities for the 2013 year
ended September 28.
For more information on the company, visit www.misticecigs.com,
follow on Twitter
@MisticEcig, watch on YouTube,
or like on Facebook
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