The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM)
announced today the expansion of its Social.com advertising application,
providing brands and agencies an innovative and scalable way to manage
advertising on LinkedIn.
The new capabilities enable marketers to efficiently manage multiple
campaigns, target premium audiences at scale with LinkedIn's unique
demographic data, schedule Sponsored Updates and track and optimize
advertising campaign performance using rich reporting dashboards. With
LinkedIn Sponsored Updates, marketers can raise awareness, generate
quality leads, and build relationships with the professionals in the
LinkedIn feed, driving sharing and reaching the largest professional
network in the world with more than 300 million users.
The news expands on ExactTarget Marketing Cloud's existing ability to
drive highly relevant and targeted advertising campaigns, based on CRM
and digital marketing data from customer engagement across email,
mobile, social and the Web.
Comments on the news:
Drive Higher Return on Advertising Spend
With digital marketing data from the ExactTarget Marketing Cloud, CRM
data from salesforce.com and
LinkedIn's Sponsored Updates targeting capabilities, advertsers can
improve the performance of their LinkedIn Advertising Campaigns. The
addition of LinkedIn Sponsored updates builds upon Social.com's
innovation with Facebook and Twitter advertisers, delivering two
trillion ad impressions.
About ExactTarget Marketing Cloud
The ExactTarget Marketing Cloud from salesforce.com (NYSE:
CRM) is the leading 1:1 digital marketing platform, connecting companies
with customers in entirely new ways. Learn more at www.ExactTarget.com.
The ExactTarget and Salesforce names and logos are the exclusive
property of salesforce.com.
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