The Consumer Electronics (CE) industry set a new record in 2013 with the
responsible recycling of 620 million pounds of electronics in the United
States, more than double the total of three years ago, according to the Third
Annual Report of the eCycling Leadership Initiative,
released today by the Consumer Electronics Association (CEA)®.
The Initiative is a CE industry effort, led by CEA, to increase
collaboration among CE manufacturers, retailers, collectors, recyclers,
non-governmental organizations and governments at all levels.
"We want to make recycling electronics as easy as purchasing
electronics," said Gary Shapiro, president and CEO, CEA. "Electronics
recycling is a national issue, and CEA continues to work toward a
national solution to replace the complicated patchwork of rules that
varies from state to state."
The 2013 U.S. ecycling total is an increase of 35 million pounds over
the 2012 level (585 million pounds) and more than twice the amount
recycled in 2010 (300 million pounds). The report also reveals:
The eCycling Leadership Initiative includes a stretch goal to increase
the amount of electronics recycled responsibly to one billion pounds
annually by 2016, also known as the Billion Pound Challenge.
Additionally, the Initiative plans to grow the number of collection
opportunities available toconsumers, improve consumer awareness of
available ecycling collection sites and provide transparent metrics on
"The eCycling Leadership Initiative participants and CEA have made great
progress educating consumers about how and where to responsibly recycle
their electronics," said Walter Alcorn, vice president of environmental
affairs and industry sustainability, CEA. "Through easy-to-use online
tools and consumer-focused campaigns more consumers are now aware of
recycling opportunities available in their communities."
CEA continues to enhance consumer education efforts about ecycling and
energy efficiency through the website GreenerGadgets.org.
The site includes tips to help consumers live green, buy green, and
recycle responsibly. By entering a zip code, consumers can locate the
closest responsible recycling opportunity sponsored by the CE industry
and/or third party-certified recyclers.
CEA also produced and distributed public service announcements for radio
and television on the importance of electronics recycling. To view and
listen go to CE.org/ecycle
or click here.
The Consumer Electronics Association (CEA) is the technology trade
association representing the $208 billion U.S. consumer electronics
industry. More than 2,000 companies enjoy the benefits of CEA
membership, including legislative advocacy, market research, technical
training and education, industry promotion, standards development and
the fostering of business and strategic relationships. CEA also owns and
produces the International CES - The Global Stage for Innovation. All
profits from CES are reinvested into CEA's industry services. Find CEA
online at www.CE.org,
and through social
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