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TMCNet:  IIM workshop on marketing research in emerging economies [Noida] [Times of India]

[April 18, 2014]

IIM workshop on marketing research in emerging economies [Noida] [Times of India]

(Times of India Via Acquire Media NewsEdge) NOIDA: Noida campus of IIM Lucknow will organize a two-day workshop on "Leveraging power of qualitative marketing research for achieving marketing excellence" to advance the application of qualitative marketing research in emerging markets.


The workshop being organized by IIML's Centre for Marketing in Emerging Economies is aimed at facilitating collaboration among leading emerging market research professionals, academicians and industry practitioners, the release said.

The objective is to familiarize senior marketing professionals and academicians on the contemporary advances in qualitative marketing research methodology, its usage and applications for achieving marketing excellence.

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