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[April 18, 2014]
PARLE AGRO TARGETS Rs1K-CRORE SALES FROM CAFE CUBA
(Indian Business Insight Via Acquire Media NewsEdge) Parle Agro, a fast moving consumer goods company, is targeting Rs1,000 crore sales over the next 12-14 months. The company has test marketed its latest brand, Cafe Cuba, for a few months and is set to launch the product soon. The launch of Cafe Cuba marks the company's re-entry into the carbonated soft drinks market.
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