the leading global business-to-business (b-to-b) research and advisory
firm, today announced additional details of its new Intelligent Growth™
model to be presented at its ninth annual SiriusDecisions
Summit, taking place May 21-23, at the Hyatt Regency in Orlando, FL.
The new model enables organizations to optimize and operationalize
growth strategies by making the necessary changes within a broad variety
of sales, marketing and product-related functions, and understand what
happens when an organization's revenue-producing teams are unable to
support strategic growth levers.
There are three fundamental questions every b-to-b leader must be able
to answer, with alignment across functions: what is the organization's
growth target for the fiscal year? What will be the primary way(s) the
organization plans to grow? And finally, will the sales, marketing and
product engines the organization has built drive - or prevent - this
growth? The Intelligent Growth™ Model shows the implications of growth
choices through five pillars:
1. Markets: entrance into - or expansion of - vertical, horizontal
and/or geographic segments using existing/new offerings
2. Buyers: formal targeting of new buying centers and personas
3. Offerings: launch of new products/services, or enhancement of the
4. Acquisition: purchase of other companies, or the ncubation of new
5. Productivity: maximizing efficiency, effectiveness and engagement
SiriusDecisions, Summit 2014, Intelligent Growth, Marketing, Sales,
Product Integration, Leadership, Innovation, B-to-B Growth, Markets,
Buyers, Offerings, Acquisition, Productivity, Revenue
SiriusDecisions is the leading global b-to-b research and advisory
firm. We deliver the actionable intelligence, transformative frameworks
and expert guidance that equip executives to modernize and elevate
sales, marketing and product performance.
For more information, visit www.siriusdecisions.com.
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