Global registry services provider and dotMobi registry operator Afilias
today announced the general availability of its first Internationalized
Domain Name (IDN) at the top level: .?? (.MOBILE in Chinese).
Transliterated as "Yí Dòng," .?? is a domain name just like .MOBI, which
also indicates a website works on a mobile device. But the .?? domain is
part of a new generation of top-level domains (TLDs) that are written in
native languages rather than traditional ASCII scripts like the .INFO or
A Chinese complement to the .MOBI domain, .?? is designed to let
Chinese-speakers - wherever in the world they're located - know that a
website was designed to work on a mobile device like a tablet, iPhone or
"With more than one billion mobile phone users in China plus millions
more Chinese speakers around the world, the ability to effectively reach
the Chinese-language community is more important than ever," said Roland
LaPlante, Senior Vice President and CMO, Afilias. "By using a globally
operative .?? address, businesses and individuals can expand their
appeal to this audience by reaching them in their native language,
regardless of country, operator or device."
.?? domain can be registered for up to 10 years at a time. Many
registrars offer website building, email and other services along with
.?? domains to make your online presence work exactly as you envision it!
The .?? general availability period officially opens at 16:00:00 UTC on
April 17, 2014. You can find a registrar for your .?? domain at http://afilias.info/new-tlds/mobileregistrars.
Afilias is the world's second largest domain registry, with more than 20
million names under management. Afilias powers a greater variety of
top-level domains than any other provider, and will soon support
hundreds of new TLDs now preparing for launch. Afilias' specialized
technology makes Internet addresses more accessible and useful through a
wide range of applications, including Internet domain
registry services, Managed
DNS and mobile
Web services like goMobi®
For more information on Afilias services, visit www.afilias.info.
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